8 Tools #3A "Sweet Embeddable You"... before

Ok, so if you have been following along, you have seen that you really need both a self-hosted WordPress blog and an Active|Rain RainMaker blog. 

You say, "OK there Skippy, now what?"

Well bunky, you need content... GREAT, compelling, addictive content.  And you need to present it in a great, compelling and addictive way.  Venture out from the wall of words and throw so fun at the wall and see if it sticks. 

This post is actually what I call a second level post...  it is broken up into bite size chunks that are easier to chew than a straight up solid word wall, but it still lacks something.  Spice... 

Where most people start is the first level post, a solid wall... not even a window.  No room for bites here, just a solid pile of words.  Now, if you happen to be Stephen King or Ayn Rand, that might be OK, but most of us aren't.  And most of us aren't packing 2000 pages of text into a package for our readers, either.  In fact, many readers will see the paragraph without end and they will click away so fast that they will barely make a dent on your Analytics Program (look for that tool coming up...).  They will see GIANT paragraphs of homogeneous type.  There won't be any bold, and caps or anything else to break it up or draw interest.  And so there won't be interest drawn.  Actually, after you write for a little while, this style starts to go away.  In fact, you might notice that it is hard for me to even write that way on purpose...  I write like I talk, and I get expressive... I take breaks (I have moments that are "aside" from the main theme of the conversation).  Writing like this is hard work.  And reading it is harder work. 

Readers want...

• Bullet points...
• Lists
• Bold
• CAPS
• Variety

And there is something else they want...  They want RICH MEDIA CONTENT.  They want to see something more.  And sometimes the "something more" is graphics... or video... or photos... or even a presentation.  Embeddables. (you have to follow this link for the rest of the story...)