Background
This is a followup to our initial post about the performance of real estate property on YouTube. The initial analysis was completed prior to Google making YouTube videos playable right from search results via the Google Universal Search feature. The results were a paltry average of 16 video views within the first two weeks and a statistical mean of 8 (translation: a few videos had a lot of views which propped up the average).
This morning, we revisited YouTube to see if Universal Search had made a difference in the number of videos viewed. We used the exact same criteria as the first test and we welcome you to replicate the results.
Observations
A) More Properties: There were far more property videos this time. The first analysis in early May 2007 had only 235 property videos posted in the first two weeks. The analysis conpleted this morning had 555 properties (there likely are about 100 more that could not be analyzed because of the 50 page limit but you'll see that it is unlikely that the results woud change much. )
B) Less Zeros: While noting the totals, there seemed to be far fewer property videos with zero views, particularly towards the end of the first week. NOTE: We view the first two weeks as the critical period for real estate property video views in terms of generating interest for buyers.
C) Tighter Results: There also were less videos with over 100 views. The top 3 videos viewed during this analysis had 105 views, 104 views, and 99 views respectively compared with 360, 202, and two videos with 125 views in the first analysis.
Results
The YouTube results were actually significantly worse than the previous analysis.
Number of Property Videos Posted To YouTube For This Analysis: 555 videos (up from 235)
Total Number of Views of All 555 Videos: 5626 video views (Up from 3775)
Average Number of Video Views after being posted more than one week and less than two: 10 views (down from 16)
Mean Number of Video Views (50% with views above and 50% below) during same period: 6 views (down from 8)
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Comparison with VidListing.com Results
First 24 hour results: 82 videos posted with 226 video views for an average of 2.75 video views on day 1 (compared to http://vidlisting.com/ 's 212 total video views for a property video in three languages or average of 70 per language during the same period)
First week results: 313 videos posted with 1918 video views for an average of 6.1 video views on days 1-7 (compared to http://vidlisting.com/ 's 484 total video views for a property video in three languages or average of 161 video views per language during the same period)
Second week only results: 241 videos with 3701 video views for an average of 15.3 video views on days 8-14 (we will publish our results for second week performance tomorrow - posted: http://activerain.com/blogsview/121042/Interesting-Real-Estate-Video)
Conclusions
The observations noted above for more property videos posted and less zeros are likely outcomes of the Google Universal Search announcement and implementation. I'm not sure that the data supports the idea that Universal Search is driving video views.
I've also heard quite a bit of feedback from well respected real estate video people that YouTube means higher Google search result placement. My question in response to that claim would be, "for what searches?" Given the above data before and after Universal Search, either people are not finding the majority of real estate videos posted to YouTube or simply not viewing them if they are.
http://vidlisting.com/ has had both an alternative view of how to best build a community of visitors interested in watching property videos and an alternative approach to maximizing the reach of real estate videos. We also have all of our videos open to your scrunity to see the results that we get.
If you want to try our service and see better results than YouTube, email me at tony@vidlisting.com and, for a limited time, we'll send you a link that will allow you to convert and host your completed US property videos on our site as well.
See Also
Vidlisting.com Customers Travel To South America Specifically To Look At Properties Shown Via Translated Video Tours (http://activerain.com/blogsview/114022/Vidlisting-com-Customers-Trave)l
First Week Performance For A Property Tour (http://activerain.com/blogsview/114980/Interesting-Real-Estate-Video)
First 24 Hour Performance For A Property Tour (http://activerain.com/blogsview/111762/Interesting-Real-Estate-Video)
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