Once the early stages of preparing your home on Long Island for sale are complete, the next thing to determine is the best method to set it apart from all the other properties currently available. If you've ever looked on the Internet at home listings all over Long Island, you can't help but notice that some are head and shoulders above the rest in presentation.
A good real estate agent will take many, many photos of your house, room by room, hopefully with a 
quality camera. If he or she doesn't personally have the capability of doing that, a professional photographer should be brought in. This is your home's first and only opportunity to make an everlasting and positive first impression. Hopefully after staging your home, the curb appeal of your property draws potential buyers and their REALTORS® in through the front door for a closer look.
Creating a flyer that makes your home memorable should be uppermost in your broker's mind as he/she looks at it through a potential buyer's eyes. How many unappealing handouts have you picked up over the years as you either searched for a property or attended Open Houses? Many more than not, I suspect. Sometimes with one photo, sometimes with none, these take aways rarely make it past the nearest trash receptacle, where they sit unceremoniously, stained by leftover coffee.
The best way to get any home sold, whether here on Long Island or elsewhere, is to attract eyeballs. The more people who see your home, the more likely it will sell faster and for a higher price. It's a little like an auction, the more people attracted to the item up for sale, the greater its perceived value, hence a higher ultimate selling price. Since statistically, buyers are found cruising the Internet in staggering numbers in pursuit of a new home, your property has to have a significant presence there for all to see. Here are a few examples of cyber marketing that feature your home and neighborhood for all to see. http://2274Woodbine.GreatCustomHome.com http://648Nassau.CheckOutMore.com http://2126Pemaco.IsNowForSale.com and http://trialtest3.homestead.com/2274-Woodbine---MerrickWoods-New-Home.html
There are so many ways to set your home apart from the competition in terms of marketing. Even presenting a photo album to engender an emotional response from your buyer, with an easy way of getting in touch with your REALTOR® is likely to increase showings, especially in a challenging market. You've done the tough part. You've made the decision to sell. You've chosen a real estate broker to represent you, together picked a viable market price and you've dressed your home for success. Now let's get it out there in a way that appeals to purchasers and you're halfway home.
Be sure to come back for Part 4 in the series and best of luck to you in your sale!
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About the author:
Geri Sonkin is a Licensed Broker Associate serving Long Island sellers and buyers for over 22 years. Areas of expertise include Nassau County, Suffolk County, Queens and Brooklyn. Specializing in resales, new construction, co-ops/condos, waterfront homes, estates, short sales and rentals. For more information: www.LongIslandsBestHomes.com For new construction: http://175Sherman.GreatCustomHome.com or http://2274Woodbine.GreatCustomHome.com 516-425-6098
All text and graphics contained herein Copyright © 2009 Geri Sonkin & its licensors. All rights reserved.
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