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Take The High Road To The Top Of Google- SEO TO THE TOP SERIES- Part 1

Reblogger RealBird Real Estate Marketing
Services for Real Estate Pros with RealBird Inc.

Katerina's SEO Webinar's announcement. Highly recommended by us. 

-- Zoltan

Original content by Katerina Gasset 13253167-SA00
Take The High Road To The Top Of Google- SEO TO THE TOP SERIES - Part 1

 I have written a lot of  articles about blogging your way to the top of page one on Google.
This series is a way to tie a lot of the information together to make it easier for you to follow and for Active Rain newbies to find.

There is NO dispute that Active Rain is a fantastic Google Juice magnet but if you don't use the right blender to make your juice; it is not going to benefit you or your business.

You can get to page one of Google in a couple of hours to a couple of days when you blog correctly and with proper SEO steps.
  • But what good is that if no one finds you anyways? 
  • What if you blog all day long and find yourself on page one of Google but your phone still doesn't ring?
  • Did you know that you can blog your way to the bank?
  • Did you know that you can blog to make your phone ring with sellers and buyers? 
  • Did you know that you can blog so that you have money in your pocket at the end of the day?

It all begins with knowing who your audience is and then finding the right words to reach them with.
There is longtail blogging and then there is effective longtail blogging.

While it is fun and exciting to see ourselves at the top of page one on Google for longtail keywords we are just blogging for fun if  that blogging does not find its' way into the search results of a searcher, (a buyer or a seller). Of course, there are members here on Active Rain who do blog just for fun and that is just fine for them.

We are just going through the exercise of blogging if we don't compel the reader to pick up the phone to call us when we blog with the search terms (words) they are searching for.  Of course, there are members on Active Rain who don't really care if any potential buyers or sellers find them through their blog and that is fine for them.

But I am here for many reasons and one of those reasons is to reach my goal of 80% of our business coming from our on line marketing. We are now at about 60% for all our listings coming from Active Rain blogging. We have closed on 6 listings in the last 3 weeks and 4 of those were from sellers who found our Active Rain blog and called us to list their houses. 1 was because of a referral which was a past client who found us on Active Rain and one closing was from our expired letter. Our buyers' agent just put two new buyers under contract that came through us because of our Active Rain blog hosting a Real Bird Widget on one post and the Vision product on another post. So needless to say; a big reason to blog is for an increase in profits to our company.

But how are these people finding us? They are finding us because I have a keyword research session with myself every 3 months. It is during this keyword research session that I research terms and trends of what our audience is searching for on line and what are the problems they need to solve.

Before you even start the keyword research part of your blogging business plan, you must know who you are writing for.

Create a buyer persona for each target market that you serve or wish to serve that is in your geographical area. You can ask agents that I coach and that take my SEO webinar how effective this one task is to your business.

You need to have a blogging business plan.

Set your goals. How much money do you want to generate from your blogging this year, next year, 3 years from now and so on.
How many listings or buyers do you want to generate directly from your blogging this year, next year, 3 years from now and so on. 

You can read my post here on  Who Is Your Audience.


It is not as generic as just saying that your market is for instance; First Time Home buyers. You need to find out everything you can about how they think, what they do, where they go, where they work and so on. You have to know what their problem is, what their pain is, what their dream is. Then you can give them the solutions to their problems. That is how you discover what  words they use to search for the answer to their specific problem. You deliver it through your blogging and then they will call you.

Subscribe to my blog now so you don't miss out on any of the articles in this series to help you know how to get to page one on Google, stay on page one of Google, dominate on page one of Google and to make that all increase the money in your pocket at the end of the day.

If you want to learn more, do more, reach higher in your application and understanding of SEO take my SEO TO THE TOP Webinar.
Click here to start your journey to get to page one on Google. You will be glad you did. Ask anyone who has taken my SEO webinar.
Our next session starts September 2. All sessions are recorded. Don't miss out, get on board now.

SEO To The Top Webinar Starts September 2. Sign Up Today.

 

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Take The High Road To The Top Of Google- SEO TO THE TOP SERIES- Part 1- by Coach Katerina Gasset is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License


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Comments(4)

Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Incredible post...thank you for all your thoughtful observations/tips.    Most appreciated, and am bookmarking this, to get back to it later.

Aug 19, 2009 07:46 AM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Li - I agree, Katerina - the author of the post that we reblogged here - knows what she is talking about :) 

Aug 19, 2009 08:05 AM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Zoltan- Thanks SO much for the reblog! I do appreciate it very much! Katerina

Aug 19, 2009 10:39 AM
Terry Miller
Miller Homes Group - Tyler, TX
Miller Homes Group and Tyler Apartment Locator

Thanks a ton. I needed this and of course will pass it along. Have a great day.

Aug 20, 2009 03:19 AM