It's terrific when a home seller catches the "vision" of home staging.  This is the story of one of those sellers in Rancho Palos Verdes, California.

The realtor called me and said, "Please help her - her house needs a lot of work and we want to put it on the market right away."  I headed up the hill and found a nice home in a nice neighborhood, but outdated kitchen & baths and way too much furniture and stuff.

This incredibly hardworking seller and I moved through the home room by room to discuss the details of what needed to be done in each area and in the yard.  She seemed to understand the concept of merchandising and making the best of what she had.  It took a couple tries to convince her to take the huge fish trophy off the wall, but by the end, she agreed.

Big Fish

 

This is a sample of my written directions to the seller as part of the consultation:

Lower Bathroom:

Paint ceiling.

Touch up other paint.

Fresh towels - might pull in colors from wall hanging.  (Lavender & yellow look great).   Candles also work well.

Perhaps put a silk flower/greenery in corner behind shell & diffuser (try the flower pot from the fireplace mantle).

Hang sheer curtain on door.

 

 And here are some before and after shots:

Master Bath Before

This very personalized color became warm and attractive to buyers.

Master bath after

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Too much furniture felt cramped.

Den Before

Removing the sofa, bringing in a bright-colored pillow and some greenery opened up the space and yet still felt cozy.

Den after

 

Living Room before

Beautiful room, but again, just too much furniture.  Putting the piano in storage, clearing off some of the mantle, and moving over a small sitting group made this room feel larger.

Living Room after

 

Kitchen before 

The kitchen looked very dated, with green-flecked tile and white walls and cabinets.

Kitchen after

By painting the cabinets a soft green to match the tile, decluttering and accessorizing, this kitchen became comfortable and welcoming.

Patio before 

The backyard was wonderful with a pool, fire pit and even storage on the raised brick patio.  By painting the overhang, turning and setting the table and highlighting the storage area, buyers could easily imagine themselves entertaining family and friends. 

Patio after 

This industrious seller received two offers on the day of the first broker's open, and accepted one $40,000 above asking price.

STAGING WORKS! 

 

 

 

 

 

 

 

 

 
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13 Comments on From Staging Consultation to Two Offers on First Day!

AUG
19
179,211 Points 12 Featured Posts Outside Blog

Beth - Great work. If only all sellers could understand the importance of staging. In today's market it doesn't cost--it makes money. Congratulations.

2:33pm • #1

Thanks, John.  You're quick - I was still doing some editing on this.

2:37pm • #2
241,237 Points Outside Blog

Yes, it does!!!!!    

2:48pm • #3
1 Featured Post

Great job and thank goodness the home seller listened to you.  You gave great advice and all their hard work paid off.  The results are amazing.  Great job.

4:27pm • #4
Outside Blog Hit Router

Great work Beth!  Congratulations on a successful staging...it really makes your hard efforts worth while when everything turns out just right!

8:57pm • #5
104,435 Points 1 Featured Post

You go girl!!! Great job, love those soft green kitchen cabinets. What color did you use?

9:06pm • #6
Outside Blog

Beth, What a fantastic example of what staging is and the amazing results it can get! Congratulations on your success story!

11:43pm • #7
AUG
20

Beth congratulations to you on the quick turn around, well done!

9:46am • #8

Thank you for your kind comments, everyone.  She ended up spending $5,000, which is more than she planned, but I believe she'll have a great ROI on it. 

Donna, this was a Sherman Williams color.  I actually went back to check and the first color we picked was too light (she was very nervous about adding color), so I talked her into a slightly different, darker shade.  I hope I wrote it down - I'll double check and then let you know.

10:13am • #9

Beth,

What a smart realtor and what a talented you!!!  You were just what this homeowner needed and they were smart enough to listen to you.

Congratulations on a job well done and the excellent results.  I have the same type of homeowners who are working hard on their home: I sure hope we get the results that you got.

4:50pm • #10
SEP
22

The fun part is that I am now helping the seller decorate her new home - closing this Friday!

8:12pm • #11
OCT
08

Wow Beth! What a fabulous job - what lucky clients to have such a pro.  I am so glad they listened to your good advice.  Congrats on the next phase of this job - you must feel wonderful!  Awesome!

11:15pm • #12
OCT
10

Thanks, Sheila.  This week it's on to helping her decorate her new Victorian cottage!

10:37am • #13

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Beth Lester Real Estate Staging & ReDesign

Torrance, CA

More about me…

Home Staging Designs of California

Cell Phone: (310) 809-7467

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