I see a lot of agents here that do their own SEO marketing.  I am reading also a lot that seem to do some and outsource others.  I am working with a Superlative Template site that I am taking a lot of time to customize - www.stefanwest.com.  I am in the midst of learning a lot on SEO and working on several decisions.

What would your advice be? Ideally, I would like to learn it so I can deal with it on my own and fully understand my site and its placement.  However, I am just not sure how much time that takes at this point.  I am in a very competitive area is So. Calif and like to think I am more tech savvy then most agents.

I would appreciate hearing your thoughts.  Right now I feel like I am in an ocean of SEO and trying to decide which way to swim.  Ultimately, I want to get a strong percentage of my new clients from my website.  I have in the past but it is time to push it to the next level.

Thanks for taking your time and help me out.

Stefan