Home > Blogs > Anthea Click > Nashville Home Staging - Anthea's Perspective

How to Thrive Not Just Survive In Today's Market

By Anthea Click

Home Stager with Fresh Perspectives - www.InsideNashvilleHomes.com

August 20, 2009 04:17 AM

After Fresh Perspectives stages a property we use popular Social Media sites to promote what we do. It is a great way to get the word out about the property for sale along with the added benefits it provides us of additional company exposure. Our goal as a company has always been to partner with our clients (Realtors and/or homeowners) to drive traffic to the property. It doesn’t matter how beautiful a listing is if no one knows about it. This is also a fantastic way to set ourselves apart from our competition. I don’t know any other stager in our area who uses this religiously. We on the other hand, do.

The power of Social Media is fascinating. It has completely revolutionized the way we do business. It has enabled us to create relationships with people across the world. ActiveRain is a perfect example of that. Not only have I had the pleasure of meeting staging industry leaders in person, but I have also forged online relationships with others in my field from across the country. It has given me the ability to hone my craft, improve my business and has blessed me with many new clients. Just last month a homebuyer contacted me regarding a property she was interested in looking at. I had sent out a “tweet” on Twitter about it. How excited do you think the Realtor was when I connected the two of them?

If you are not using sites such as Facebook, Twitter, and YouTube (to name just a few) not only will your business not thrive it will soon die. This is how Generation Y communicates. We have to speak their language in order to gain their business.

Being on the forefront of this form of communication will set you apart from the average Realtor of today. Having just a website today is no longer enough in order to survive. Posting your listings on the social media sites are where today’s buyers are going to find them. Today’s sellers are also expecting you to use this medium to advertise their property. Word travels fast. Shouldn’t you and your listings be what the buzz is all about?

Below is a video on YouTube with some amazing facts. It is about 4.5 minutes long, but definitely worth every second you spend watching it.

Anthea Click is the President of Fresh Perspectives Property Merchandising Services in the Greater Nashville area. For more information on staging your property for sale contact us at 615-465-8086 or www.fresh-perspectives.com

Re-Blog

Comments(20)

Comment

Show All Comments

Sort:

Lee & Carol Barbour, REALTORS

Murphy and Hayesville, NC; Hiawassee, Blairsville, Blue Ridge GA - Murphy, NC

Mountain Living Team in Murphy NC and North GA

This video is amazing and a little scary. Sometimes it seems overwhelming to stay up with the pack.

Aug 20, 2009 05:36 AM

Anonymous

Marilynn Currie

So true ------ all my younger friends are up on it. I just wish Realtors would realize that 89% of folk check the net first and the pictures had better be the best they can be----- After seeing Julie and Julia ---- it really impacts the power of the blog!

Staging forward from the beautiful Fraser Valley

Marilynn staging for top dollar.ca

Aug 20, 2009 09:07 AM

Laurie Calhoun

Gloria Home Staging, Inc. - Winter Springs, FL

Seminole County FL Home Stager

Thanks for this post, Anthea. We send an announcement to our e-newsletter list with a link to a real estate show for every home we stage, but we haven't branched out to social media yet. With your encouragement, we will now. Where do you post your announcements?

Aug 20, 2009 10:04 AM

Sharon Tara

Sharon Tara Transformations - Portsmouth, NH

Retired New Hampshire Home Stager

Great advice! If you don't keep up, and you just won't survive.

Aug 20, 2009 11:08 AM

Karen Dembsky

Peachtree Home Staging LLC, Home Staging in Atlanta, GA - Peachtree City, GA

Atlanta Home Staging

I was just chatting about this yesterday. To thrive in Home Staging (and I guess any business) you have to be internet savvy -- it is like haveing two jobs -- staging and SEO management.

Aug 20, 2009 11:50 PM

Anthea Click

Fresh Perspectives - www.InsideNashvilleHomes.com - Franklin, TN

Nashville Home Stager - Selling Nashville, TN homes quickly!

Lee and Carol - I totally agree. Kinda scary isn't it? Marilynn- I think Realtors do, not all of them understand how to take great shots or can't afford a professional photographer to take them for them. Laurie - My comapny has a page on Facebook, I post on my personal website and also am on Twitter. Jump in - it's a bunch of fun! Sharon - so true! Karen - No kidding. There is so much to learn and put into action.

Aug 21, 2009 06:01 AM

Leanne Zumbrunnen

Z Touch Design Services - Lenexa, KS

As mentioned, it is a little unerving but very interesting! Just a reminder that I need to kick things up a notch. I want to show my husband because he doesn't understand why I am on the computer as much as I am.

Aug 21, 2009 06:56 AM

Cathy Lee

CL Design Services Home Staging - Danville, CA

ASP, IAHSP, RESA Danville, CA

Great video Anthea. Tired sometimes -but know how rewarding it is to keep at it.

Aug 21, 2009 01:35 PM

Fred Doleac

Fred Doleac - Bean Group - Amherst, NH

Real Estate in a Virtual World

Anthea - thanks for the resource. Will show it at our next business meeting.

Aug 21, 2009 02:25 PM

Wanda Richards

Shows Great Home Staging and Web Solutions - Roanoke, VA

Shows Great Home Staging

Thanks Anthea. You are sooo right! My business is living proof of what social media marketing can do for a new business. We incorporate a web promotion program with all of our staging packages.

Aug 22, 2009 01:46 AM

Kim Dillon

Creative Eye Home Staging - West Chester, PA

Great advice. I know how to put in a link, but need to find out how to put a widget in the posts.

Aug 23, 2009 12:30 AM

Virginia Tatseos

Stage-Show-Sell - Bloomfield Township, MI

The faster I go the behinder I get. I do most of those things but not enough.

Where in the world is the time for it

Aug 23, 2009 05:35 AM

Anthea Click

Fresh Perspectives - www.InsideNashvilleHomes.com - Franklin, TN

Nashville Home Stager - Selling Nashville, TN homes quickly!

Leanne - I can totally relate. :) Cathy - The video is pretty interesting isn't it? Really puts things into perspective. Fred - Glad I could help! Would you mind letting me know the response you get at your business meeting? I'm very curious. Wanda - That is awesome! You are way ahead of your competition. Kim - It is super easy. When you go to post make sure you are on the html side. Copy the language for your widget and paste it onto your blog post. If you need more help there are lots of posts out in the Rain explaining how to do it. Check out Brad Andersohn. He is a guru. Virginia - I know exactly what you mean. I need someone on staff dedicated to social media.

Aug 24, 2009 03:57 AM

Ginger Foust

Certified Staging Professional - Oakhurst, CA

Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Oh Geez...I'm dead. I can't even keep up with all of the usernames and passwords. Guess I need to hire one of the grandkids.

Aug 24, 2009 04:27 AM

Kathy Streib

Cypress, TX

Home Stager/Redesign

Anthea- I loved the video and hope you don't mind if I share it on my e-newsletter. It sounds like you've added a value added service byposting the homes you stage to various social media. I love the social media and the new way of marketing (much more cost effective) but at the same time I feel swamped trying to keep up with everything. I DO want to incorporate YouTube next!

Thanks for sharing this with us.

Aug 24, 2009 04:34 AM

Ginger Foust

Certified Staging Professional - Oakhurst, CA

Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Anthea...as an update, I just got a notice from our local MLS that we have a speaker coming in mid-Sept on this very subject. I will sign-up to catch-up.

Aug 24, 2009 12:30 PM

Anthea Click

Fresh Perspectives - www.InsideNashvilleHomes.com - Franklin, TN

Nashville Home Stager - Selling Nashville, TN homes quickly!

Ginger - Isn't it amazing how the kids know more about this stuff then we do? Glad you will be taking the class next month. California is so progressive in real estate. Kathy - Feel free to use it - I will! YouTube is so easy - I think you will love it when you incorporate it.

Aug 25, 2009 04:12 AM

Vanessa Stalets

RE/MAX Elite - Brentwood, TN

REALTOR, Brentwood TN Homes, Real Estate

Where have you been? Hopefully your absence means a lot of business!

Nov 17, 2009 01:10 AM

Lee Barroll

SWBC Mortgage - Brentwood, TN

Interesting piece, thanks for posting. Maybe I will see you today at KW.

Nov 23, 2009 11:36 PM

Anthea Click

Fresh Perspectives - www.InsideNashvilleHomes.com - Franklin, TN