Postcard marketing is still is one of the most affordable methods to speak to your audience. It is only successful when it is planned properly and has to do with the 3 key ingredients. It's like a 3 legged stool, take a leg and it falls. Those 3 ingredients are(and I'd like your feedback on this):
1)target - who you are mailing to
2)your offer -good heading, good copywrite
3)your visual -how you present yourself to them professionally
What if you took a postcard campaign and attached a magnet to it? Think of the possibilities.
Christmas time you could mail one with a calander attached.
You could target new neighbourhoods with a business card sized magnet that they would keep and you'd be on their fridge.
Send a calandar magnet of your local sports team schedule for the year
All neat ideas. That's what we do. We love postcards but adding the magnet just makes your message stick even more.
Postcard Magnet Mailers are great to get your message and name to stick in your customers minds. People LOVE Magnets! FACT: "A postcard with a magnet attached is read at least 51.9% more often than a traditional postcard." DMA Statistical Fact Book
Want another postcard strategy to add to this that will really blow your results higher?
New clients: Attract new clients by sending a postcard to the radius of your just sold property. On there direct them to a website(a landing page) which will offer them a direct analysis of their neighbourhood and the "must know" information if they are looking to sell or buy in the next 2 years. You're the expert.
Well on that landing page there is a fill in form where you are collecting their information. You ask the questions you want to learn. WOW! Imagine, a marketing campaign that is helping you grow your client list database.
It gets better. When they click the send button, you get a email message stating that they have just submitted a query. You can then quickly contact them to get them the information they want.
Want to know the best part? It's all track. A postcard campaign that is tracked? Yep, all the results are posted in a graph. This type of technology was only available to the large businesses that could afford it. We now offer this technology to realtors and other small businesses. You can now understand your marketing ROI and really build your database to grow your relationships. That is interactive marketing.
We have lots of strategies like this and hopefully you find them useful. Being the owner of the business I'd like to open my phone for any questions or conversations you have on your campaigns. Call us at 1.866.790.MAIL or firstname.lastname@example.org.
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Founder of www.MyEasyMailMaker.com