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Series -- Our Unique Selling Proposition (USP) -- Staging Transformation of a Westlake Ohio Home

By
Real Estate Broker/Owner with Olsen Ziegler Realty

Series -- Post 5 of 7 -- Our Unique Selling Proposition (USP) -- Staging Transformation of an Westlake Ohio Home

The first post in this series focused on performing an extreme makover by performing major renovation, redesign and home staging of a home in Cleveland Heights Ohio that we did for a seller client in both a cost-effective manner and quick turn-around time frame.

The second post in this series focused on home staging a Twinsburg, Ohio home on a shoestring budget.  This seller said the total they had to invest in preparing their home for sale was $1,000.  The actual total was $500 and was primarily spent on obtaining a POD filled to the brim and stored off-site.

The third post in this series focused on another extreme makeover of an architecturally significant home in Shaker Heights Ohio.  This stately home on one of Shaker's finest streets was on the market previously for six months with another top Realtor affiliated with a large real estate brokerage. The owner approached us and asked for a second opinion on why this home hadn't sold, nor had any offers in the previous six months. After touring the home, it quickly became apparent that there were many issues to address.

The fourth post in this series focused on minimizing the negative effects of selling a vacant University Heights, Ohio home and also bringing some very tired, dated and worn elements up to date in a cost-effective manner.

Feel free to check out our other posts in our USP series:

 

  • Post 6 of 7 -- Our Unique Selling Proposition (USP) -- Our Unique Selling Proposition (USP) -- Extreme Makeover of a 1920s Cleveland Heights Ohio Home
  • Post 7 of 7 -- Our Unique Selling Proposition (USP) -- Our Unique Selling Proposition (USP) -- Another Fabulous Makeover of a 1920s Shaker Heights Ohio Home

This fifith post will focus on how to showcase a partially updated by using innovative home staging techniques as well as uncovering hidden gems in a home.

I helped these sellers purchase this home a few years earlier.  This home had some major recent updates:

  • The kitchen was partially remodeled,
  • The basement was finished,
  • New paint had been added to some rooms, and
  • A new fence in the backyard.

However, this home still had some vesitiges of the 1960s including:

  • Dated wall to wall carpeting covering beautiful hardwood floors. We removed the carpeting to showcase the beautiful hardwood floors,
  • De-cluttered the rooms,
  • A bit more painting of a few rooms,
  • Rearranged the furniture around focal points,
  • Added accessories, and
  • Modified window treatments.

The result was a showcase home!

Staging Statistics...

Westlake Ohio Home Staging Statistics 

Before and after photos of this staged and transformed Westlake Ohio home...

Westlake Ohio Home Staging Before Photo

Westlake Ohio Home Staging After Photo

Westlake Ohio Home Staging Before Photo

Westlake Ohio Home Staging After Photo

Westlake Ohio Home Staging Before Photo

Westlake Ohio Home Staging After Photo

Westlake Ohio Home Staging Before Photo

Westlake Ohio Home Staging After Photo

Westlake Ohio Home Staging Before Photo

Westlake Ohio Home Staging After Photo

Westlake, Ohio has a wide range of housing, from low-end condos to upscale condos, older, smaller single-family homes tucked away in mature neighborhoods, to large, luxury homes.  Westlake boasts a highly regarded school system, exceptional highway access to downtown, a state-of-the-art City recreation center, and close access to Lake Erie.  Feel free to view all the homes currently for sale in Westlake Ohio here: Westlake Ohio Homes for Sale

Olsen Ziegler Realty -- A $marter Way to buy and sell your Westlake Ohio Home

Display all homes currently for sale in Westlake Ohio

Comments(4)

Monika Depalo
GAFF'S REFERRAL'S INC. - Port Orange, FL
REAL ESTATE Agent/Stager

Looks like it is move in ready now--quite a difference.

Aug 21, 2009 03:09 PM
Mark MacKenzie
Phoenix, AZ

Those are some amazing before and after pictures.  It just goes to show that the small things make all the difference.

Aug 22, 2009 01:26 AM
Renée Donohue~Home Photography
Savvy Home Pix - Allegan, MI
Western Michigan Real Estate Photographer

OMG what a difference!  Wish we had normal sales here so I could connect with a decent home stager and integrate with my USP!

Super series!

Aug 23, 2009 08:20 AM
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

Hi Monika -- It sure did help a lot.

Hi Mark -- Before and after photos are sure fun to view.

Hi Renee -- Thanks, it is interesting how different the markets are around the country eh?

Aug 29, 2009 03:36 PM