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The Asynchronous Conversation in Social Media...

By
Industry Observer with ARFCO Media

I love the visual you get when you observe the life cycle of a dandelion.

It perfectly demonstrates a very important aspect of social media marketing.

The asynchronous conversation.

Dandelion in Purple and Red

Regardless if you blog, tweet, facebook, or email, you are participating in asynchronous conversation.

When we participate online in communities (like Active Rain) by joining in the conversation we’re very much like the dandelion. A seed of thought occurs and takes root. The idea grows and blossoms into a conversation we articulate to the community. Like the single dandelion blossom that randomly scatters its hundreds of seeds to wherever the wind shall take them, our conversations online do likewise.

 

This is very different from the conversation we have that I may or may not remember from yesterday, last week, or last month by phone or in person. As time forgives no one, that conversation died the moment I forgot.

 

The asynchronous online conversation, however, is like the ubiquitous dandelion seeds cast upon the electronic breeze that is cyberspace. They quietly reside dormant in the search engine index until the right conditions exist and they are called upon. We don’t know exactly when, where, or how that will happen. Yet we do know if Google, Bing, and Yahoo consider that seed on topic and a relevant conversation from an authority on the subject, they will deliver that seed right up and the dandelion will blossom once again. It only takes one seed to start the whole amazing cycle over again.

That is why online communication is such a powerful medium. When we have topical online conversation we create dynamic opportunity. When we search online we are finding the dandelion seeds of the asynchronous conversation that are waiting for us. 

 

René Fabre is well known for his innovative marketing programs. He is a sought after speaker and motivator known for his knowledge, keen interest, and insightful approach to contemporary marketing ideas and technologies. His obvious passion for the subject is well known and contagious. He frequently gives workshops and round table conversations on Internet Marketing, Social Media Marketing, and Lead Generation. 

Posted by

René Fabre

"Where there's conversation, there's opportunity."

Please Note - The views expressed herein reflect only the individual’s personal views and are not the views of the author’s employer.

The Blackberry Chronicles, a blog by Rene Fabre and his travels around the Greater Pacific Northwest and beyond. Connect w/ Rene Fabre on Google+. Rene Fabre on Twitter. Rene Fabre writes reviews on Yelp. Rene Fabre on Linkedin.com The Audiorium YouTube Channel by Rene Fabre. Facebook.com/renefabre Rene Fabre loves digital photography and here are his shares on Flickr. Rene Fabre is a musician and composer and shares some of his orginal music and recordings on Soundcloud. Rene Fabre shares his interests on Pinterest.

Comments (4)

Todd Clark - Retired
eXp Realty LLC - Tigard, OR
Principle Broker Oregon

The key to any online community is to be involved. The more you are involved, the more you be known and the more business you will do!

Todd Clark - www.LivingBeaverton.com

Aug 25, 2009 06:56 PM
Margaret Barnes
Windermere Investors Marketplace, Jacksonville, Oregon - Jacksonville, OR
ABR, GRI, Jacksonville, Oregon

Thanks Rene, that is a good reminder to stay active, stay relevant, stay focused. There are so many distractions that can sway us.

Sep 02, 2009 05:34 PM
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Rene - You must be consistent and involved in anything you do, if you want to have success.

Sep 12, 2009 09:52 AM
Rene Fabre
ARFCO Media - Renton, WA
Practicing Philosophical Eclectic of the Arts

Troy: Yes, the great secret of success! "be consistent and involved"...

Sep 13, 2009 10:43 AM