I saw a really nice TV commercial for Coldwell Banker the other day which seemed to imply that if I use them to sell my home, I would be more successful. They had a "SOLD" sign in all the shots. So I started to wonder, does it really matter which brokers sign is in my yard or is it simply enough to have a great real estate agent market my home no matter which company they are with?
I agree with the above comment Gary Waters made.
Patricia Aulson/Lic NH/ME/MA
It's all about the Brokerage. Coldwell Banker is the #1 Brokerage in New England. Prospective clients want the best and that is bottom line. I am not going into every detail of what we do but it's very obvious to the consumer who they are going to call. We are #1 in Massachusetts and #1 on the North Shore and #1 in Beverly. #1 Luxury Home Sales $1.5M + also a big! Consumers see the high end homes being listed with the top brokerage and they clearly understand that their home will receive the same quality and care.
2006 Quoteables. The most comprehensive real estate network in the world.
$13.9 Billion Sales Volume
31,986 Residential Transactions
28,034 Total Listings
5,464 Associates & Staff
117 Offices
23,463 Relocation refferals
National Brand marketing, regional and local branding as well as #1 internet , leading techology and local classified ads and contacts does make that SOLD SIGN a reality. It's a great national ad and we are committed everyday until it's SOLD!
You know the old saying hire the best and forget the rest!
#1 Real Estate Website Highest ranked & Most traffic.
I completely disagree, Michael, which is why I suspect Ken posed this question, he knows this is hot topic. (Good Post Ken!)
Look, what matters is how the property is marketed, and how the deal is negotiated. A quality agent does both well. The Broker only matters to agents. To the extent that the broker's brand is unique and attractive, or, well known in the area, more agents are attracted, either by the idea of a "special" brand to sell to their clients, or a better deal financially.
Buyers are only interested in one thing, the home. They do not care who it's represented by.
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