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What's in a Title?

By
Mortgage and Lending with All Star Mortgage, LLC

I always get a little chuckle when I see "Senior Loan Officer" listed as someone's title.  What exactly does that mean anyway?  Are they eligible for Social Security payments?  AARP benefits?  Or are they looking to do business with those who are?

I remember not too long ago, a new Loan Officer joined the firm I was working with.  She had a lot of experience in real estate, but had never worked in lending before.  Over her first month or so, she came to me quite often with questions about how to do this or that, and I always tried to help; I couldn't help but notice, however, that she seemed to be asking the same sorts of questions over and over again, and some of them were quite elementary.  Then one evening while helping her with a pricing issue, I noticed her business card on her desk and had to bite my tongue to keep from laughing out loud.  Her title was listed as "Senior Loan Officer"!

My guess is that at some point in the past, titles actually had some meaning.  You probably needed to have a certain level of experience and expertise to put something like "Senior" anything on your card.  Today, it seems like you can put just about anything you want on your card.  I've seen so many different titles, I can't keep track of them all.  Mortgage Originator, Mortgage Planner, Mortgage Expert, Debt Specialist, Debt Manager, Equity Manager, Debt Reducer, Debt Consolidation Specialist, Mortgage Reducer, Mortgage Acceleration Specialist, Cash Flow Consultant...I could go on.  In fact, take all of those titles and add the word "Senior" and you've got a whole new category!

The truth of the matter is that today, you really can't tell anything about someone based upon the title listed on their business card.  I don't think you can infer a lot by the designations you see either, as most of us don't know what any of them mean.  Ultimately, they're just a little ego blast for the card issuer, trumpeting their often overblown title, and telling you nothing about whether or not they're someone worthy of your trust - which is all you really need to know.

As for my card, it simply lists the name of my company, our address and phone numbers, and my name - no title!  On the back, I've added a paragraph that describes how I work By Referral Only, and offers an 800# to call to learn a little more about me.  Give it a listen, at 800-323-8625, extension 1.  I think you'll find that it reveals a lot more about me than any title or designation ever could!       

Rob Robinson- Lehigh Valley PA
Bertrum Settlements (Title & Abstract) - Allentown, PA

I always like to see SOME title on a card to refresh my memory of where that person stands in the chain of command.  I'm sure it goes back to my previous life in Corp. America.  I surely had a different approach and conversation with the Operations Manager for example, versus the Purchasing Director, Sales Vice-President, CEO, CFO, Accounting clerk (lol - ok, he/she didn't have a card)....etc.

I may bring up a different subject entirely if I know I'm dealing with a Wells Fargo branch owner versus a Wells Fargo loan officer.

Jun 11, 2007 03:26 AM
Kris Krajecki
Kris Krajecki - FOX VALLEY MORTGAGE - Huntley, IL - Huntley, IL
Mortgage Broker Huntley, IL

I see SENIOR LO on a lot of business cards these days!

My card actually says "Mortgage Specialist"

:-)

Jun 11, 2007 03:30 AM
Don Carter
All Star Mortgage, LLC - Haverhill, MA

Thanks for the comment, Rob.  I too came from the corporate world which is why I am so amused at this.  My point is that within the mortgage business, you really can't tell anything based on the title because there are seemingly no restrictions placed on titles - I've seen "VP" on cards of entry level L.O.'s!

Jun 11, 2007 03:32 AM
Rob Robinson- Lehigh Valley PA
Bertrum Settlements (Title & Abstract) - Allentown, PA

One of my very very favorite Mortgage guys, likes to be called a Mortgage Consultant and can't stand the term Loan Officer.

(I think it's the "officer" part........ like, what the heck is a loan OFFICER)

Jun 11, 2007 03:42 AM