An article on "How to Photograph Your For-Sale House" is from the Wall Street Journal and well worth the read.  For others out there who believe in home staging to sell your house or listings, this article is not complete since no mention of how Home Staging is necessary before the photoshoot.  There are some very good tips in the article from professional architectural photographers but the below tips are the ones that I thought needed help:

1. "If a room is empty, bring in a prop like a chair to give it a sense of scale."   If you do choose a chair, make sure it's the correct size for the room.  Why not bring in a home stager to get it right the first time?

2. "Inside, close the drapes to lessen the possibility of the camera's light meter being fooled by bright exterior light."  Light is important so shouldn't a professional know how to adjust the camera so it's not fooled by the bright exterior light?

3. "Use props such as fruit, drinks, magazines and towels. This will make the space look as if someone was just there."  Use props, but just using props will not look like they've just been there if there's no furniture in the house.

4. "A vase, chair or object in the foreground gives more depth to the shot."  Yes, true, but most want to see the house, not the vase, chair or object. (I'm guilty of this one.)

5. "Shoot at chest-level so you show less ceiling." This is just funny.  Show less ceiling?  I guess if there's nothing to focus on like furniture, it might happen.

6. "Move furniture so it doesn't hide architectural features like a fireplace."  I HOPE not. Maybe this happens, but if you use a home stager, it won't.

7. "If an interior is empty, stand back as far as you can to show how large the space it."  And to show how cold looking it can be. Usually rooms look larger with furniture in them.

8. "Don't use a wide angle lens in an interior shot, They make rooms look smaller."  Again, see #7, usually rooms look larger with furniture in them.

Please hire a home stager before you have your listings photographed.  You'll sell faster and some times for more money!

DC Redesign is your Real Estate Stager for Orange County, CA, and surrounding areas.

 
Post is included in group: Stage It Forward...
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10 Comments on How to Photograph Your Internet Listings

AUG
24
152,642 Points 4 Featured Posts Localism Sponsor Outside Blog Hit Router

Nice point/counterpoint presentation.  You did a good job of emphazing the value of staging. 

1:24pm • #1
206,437 Points 5 Featured Posts

So much of what they are suggesting is staging.  Your added commentary is a plus!  I can't believe how terrible so many internet photos are...hopefully sellers will catch on.

2:32pm • #2
139,048 Points

Hi Diane...I don't think that I will link to this WSJ article in my newsletter to agents unless I do the same counterpoint as you.  Well done. 

The real head-scratchers for me are #7 & #8.  NO ONE can tell the real size of a room when it's empty...STAGE those vacants! 

2:52pm • #3
1 Featured Post Outside Blog

Good Stuff Diane, your additional comments are great. 

6:40pm • #4

Eric, thank you for your comment.

Sharon, yes the photos are pretty bad.

Ginger, did you see the WSJ article already?

Ana, thanks for reading, and looking forward to OC RESA Chapter.

All, thank you for your comments.

8:46pm • #5
AUG
25

Hi Diane,

Great post. And I'm with you, there's a lot of additional commentary necessary for that article. It looks like most of the 'tips' aren't from professionals at all. In fact, some of the information is just plain wrong. Thanks for sharing.

12:25pm • #6

Great pointers ... will keep them in mind ... especially "shoot at chest level"

thanks

 

8:39pm • #7
AUG
27
1 Featured Post Outside Blog

I think the WSJ needs a reality check.

5:27pm • #8

Thanks for the comments Michael, Liz and Virginia.  The photos of the listings are important, so using a stager for your listings is one step closer to a better photo.

 

 

7:04pm • #9
AUG
31

I never thought of taking a picture at chest level.  Thanks for the tip!

6:06pm • #10

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Diane Concialdi, DC Redesign R.E.Stager/Short Sale Help/California

Huntington Beach, CA

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Real Estate Staging, Short Sales, Investor

Address: 9142 Coronet Avenue, Westminster, CA, 92683

Office Phone: (714) 442-2521

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