Real Estate Marketing Series
Welcome to the third installment in my Real Estate Marketing Series, "5 Unique Ways to Market Your Real Estate Listings." In the first installment, we discussed 5 Things To Do To Jumpstart Your Real Estate Business. That was basic information, things that all real estate professionals should do on a regular basis but if you're just starting out or need a business boost, that's the post you should start with. Next, we covered 5 Unique Ways to Market Your Real Estate Business. This time, we're going to discuss some unique ways to make your listings stand out from the crowd! So let's discuss 5 Unique Ways to Market Your Real Estate Listings!
5. Use a Property Website with a Creative Domain Name
Setting up a property website has unique advantages over just having the property listed on your "Featured Listings" page on your website. First of all, you will be able to take advantage of keyword usage in order to get that site high up in the search engines for "2 bedroom condo" or "4 bedroom home for sale in Pittsburgh, PA." Also, you will be able to place that website address on your marketing material to give it even more exposure. Creative domain names can also be redirected to another website once the property sells so that you can use it over and over again.
4. Center Your Open House Around an Event or Theme
Let's face it. Most Open Houses are boring events at which you may not always get attendees. So change it up! This will work best if the property is vacant but many sellers want their property to sell so they will most likely be willing to go along with you on this idea. If you center your open house around a theme (such as "Spring Fling" or "Summer Splash" or "Winter Wonderland"), then send out invitations to your Open House Party, you'll get a much better turnout! Your newspaper and internet announcements can focus on your event as opposed to the same old Open House announcement.
3. Throw a Party for Your Farm at the Listing Address or at Several Addresses
Your farm is an excellent source of new buyer and/or seller clients, depending upon what type of farm you are working. So, if you host a party for your buyers which either showcases the listing as the focal point or the does a round-robin for several listings, that would make an excellent way to not only connect with your farm but to make you more "real" to them. You will go from being the real estate agent who just leaves junk on their doorstep to someone who they can connect with!
2. Socialize It!
Facebook, LinkedIn, and Twitter are real and here to stay. So make the best of them to promote your listings! On Facebook, upload photos of the listing into a separate photo album. Be sure you have your seller in your contact list and then tag them in the photo album. Make comments on the album about the different rooms to entice your friends to look at the photo album as well. Also, set up groups on Facebook and LinkedIn that are specific. You don't want groups named "Real Estate in Tampa." You want groups that people will be able to connect with. Try "I Want A Condo On Long Island" or "My Dream Home is a Luxury Home on the River in Michigan." Your groups should be something that the person joining can really identify with. Then, when you have a new listing, you can post about it to the appropriate group and know that everyone who sees that information are your real target audience. If you use Twitter, be sure to tweet about your listings but not in the "I just listed a 4 bedroom home" way. Be creative! Be unique! Tweet something like "I just love the double ovens in my new listing on Park East Drive! Wanna see it?" or "I just listed a home with 2 built-in fireplaces. You've just got to see the finished basement, too!"
1. Virtual Open House
A virtual open house is a great way to not only show off your property but also to show potential clients just how tech saavy you are! As you walk through the property, film from the outside in, slowly highlighting aspects of each room. As you talk about the features in each room, ocassionally intersperse your own commentary to make it feel real to the viewer. Not only will it show that you know the home inside and out, but it will also show that you care enough to ensure that viewers see every single thing about the house and miss nothing, as though they were actually alking through the property themselves. Post this tour on your website and make mini-cds of the tour so that you can hand them out and mail them to leads who request them either directly or through your website.
Want to uniquely market your real estate listings by implementing these and other real estate marketing ideas but you just don't have the time? The best thing you can do for your business is to contract with a Virtual Assistant. Ask me all about it!
~Renae - Market 4 Real!
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Need help with consistently marketing to your leads and your listings? Don't put it off! Contact us today for assistance and get started on the road to turning your leads into clients and your listings into SOLD properties!
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