First, you want to set forth the ground rules that users of your site must abide by, including agreeing not to use your site to take certain actions such as
* defaming, abusing, harassing or stalking others
* publishing or uploading an unappropriate, profane or obscene content
* adversiting or offering to sell an goods for commercial purposes
* transmitting surveys, contests or spam
* falsifying or omitting any other attributions
* collecting or storing personal information about others users
* impersonating any person or entity
*engaging in illegal activities, including posting any content to which the user does not own the intellectual property rights.
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