Why should we care about this? Keep reading.

 

Further into the article, we learn just how many digital downloads consumers purchased of the Black Eyed Peas' music during these 20 weeks: "Combined, the [two] singles have sold about 5.8 million digital tracks, while "Boom Boom Pow" pulled in a digital 3.8 million alone."

 

But how many physical discs did they sell during this time? Answer: Less than a million. Only about one-tenth of their total sales during these 20 weeks came from physical media purchases. This means that about 90% of the Black Eyed Peas' paychecks originated online. If 90% of your business is trying to find you through the Internet (and they are), ask yourself: "Am I making things easy or difficult for them?" Trust us: your competition already knows about this. And they are planning-right now-to steal your business.

 

Face it: we're not headed into a digital era-we're already in it. Online content is king, and pop culture isn't the only source of evidence either. Take a close look at CRM (customer relationship management) software: online platforms like Salesforce.com, along with their "no software" slogan, are taking over with cloud computing-meaning that all application data resides in cyberspace, and the application controlling the data resides online as well. Users are no longer forced to sit behind a specific computer containing the CRM software; instead, they merely need an Internet connection-even a 3G cell phone will do-and they'll enjoy instant access to their customer management systems from anywhere at anytime-all the time. Oh yeah, and there's no time-consuming installation required, which leaves you more space on your computer for your stuff.

 

Yard signs, paper flyers, and digital media discs simply aren't enough anymore. Your marketing efforts need to dominate the Internet as well if you want to (1) remain competitive; (2) reach more customers; and (3) be in business next year. If you're not saturating cyberspace with your campaigns, you could easily lose to those who are.

 

 

If you have used Knightyme Video Tours in the past and would like to tell your success story on camera and appear in our video testimonials, you'll receive a Knightyme Video Tour of one of your listings for free!

 

 

Offer expires December 31, 2009.