We hear it in the marketplace, we see it on blogs...it appears in the internet...it's an attitude  that breeds defeat.  It is the lowering of a voice as if it matches the lowering of the price...."Oh...it's a short sale," comments the selling agent...as if somehow that makes it less worthy of an open house, a blog, an e-mail campaign....

   We know that Wendy Rulnick knows better...

     Pacita Dimacli opens the doors to outstanding open houses

   Elizabeth Weintraub is happy to give us a tour

   Know that if you have been entrusted with the listing of a short sale....you have an awesome responsibility to the sellers, the market...to the profession and your reputation....if you don't put your heart in it, have a marketing plan to meet the demands of the market....aren't honored to be chosen to list it....refer it to someone who knows how very special it is to list a short sale.  If you are a seller and all the listing agent has done is put a sign in the yard and a listing on MLS with no marketing plan or promotion to the area...demand action....it's your responsibiity to choose an agent with successful experience.