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Survey Highlights Gender Differences in Home Purchase Decisions

By
Home Stager with Stage to Sell - LA Home Staging

Earlier this month Coldwell Banker released the results of a survey they created to discover the extent to which men and women differ in the home-buying process. They surveyed 1,000 men and women, asking questions like:

"How long did it take for you to know that the last home you purchased was right for you?

and

“Who 'wears the pants' in the relationship when it comes to making major financial decisions?”

It is crucial for all Realtors, Stagers and home sellers to understand the results of this survey, so that they can make sure the property they're selling will appeal to the right audience.

Click here to read the full article about this survey and what it means for Realtors, Stagers and home sellers.

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Annie Pinsker-Brown | Stage to Sell
Owner & Principal Designer
310-384-1084
www.stagetosell.biz

"We get you to SOLD so you can get on with your life!"

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Stage to Sell is the premier West Los Angeles Home Staging Company.

Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.

Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times , Costco Connection and Frontiers Magazine .

If you would like to see more of our Home Staging work, visit our website . There is an extensive gallery of before & after photos , as well as a list of our Staged properties currently on the market.

Michelle Green
HER Realtors Michelle Green & Associates - Parma, OH
#MichelleWillSell

thanks for sharing

Aug 26, 2009 05:23 AM
Annie Pinsker-Brown
Stage to Sell - LA Home Staging - Los Angeles, CA
Stage to Sell, Los Angeles Home Stager

You're welcome Michelle. Hope you find the information useful.

Aug 26, 2009 05:29 AM
Bill Ladewig
LoanOfficerSchool.com - Escondido, CA
Experience Is Your Advantage

Hi Annie, I am always surprised when someone pays for a survey to see if men and women think differently.  Time magazine, many years ago, thought their discovery that men and women are different was sufficiently significant to warrant front cover news.

PLEASE, spread the word to anyone in the future who is not sure there are gender differences.  WE ARE DIFFERENT  There I said it... my gift to humanity.

Further... manly men need a garage and a back yard... bigger is better... pool is a bonus... Gardener a must.

Women determine everything else.

Cast these pearls of wisdom broadly to insure a better world.

Aug 26, 2009 05:34 AM
Annie Pinsker-Brown
Stage to Sell - LA Home Staging - Los Angeles, CA
Stage to Sell, Los Angeles Home Stager

Bill, LOL! Thank you for sharing! By the way, in case you hadn't heard, alert the presses: men are from Mars and women are from Venus. I didn't get into the result that said that men want a "man cave!" This survey said it would be more of an entertainment space, but who knows that those testosterone junkies really want to do in a man cave. Probably play poker and use power tools. :)

Aug 26, 2009 05:42 AM
Bill Ladewig
LoanOfficerSchool.com - Escondido, CA
Experience Is Your Advantage

Oooooh... I forgot about Man Caves, there is even a HGTV program... I am off now to play with my power tools.

Aug 26, 2009 05:56 AM
Sheila Kennedy
J29 Project - Rochester, NY

Annie this was certainly interesting.  I try to hide the TV so often - maybe I need to leave that out in plain sight! LOL! Good info to know, although none of it was particularly surprising.  Thanks for sharing.

Aug 26, 2009 02:20 PM
Annie Pinsker-Brown
Stage to Sell - LA Home Staging - Los Angeles, CA
Stage to Sell, Los Angeles Home Stager

Thanks Sheila! Yes this wasn't earth shattering information, but useful to think of it in terms of selling your home.

Aug 27, 2009 03:35 AM
Cindy Bryant
Redesign Etc. Home Staging - Houston, TX
"Houston Home Staging Pros"

I would have thought the female would sway the decision on which house to buy.  I know husbands have their rooms too, just like we do.   I guess it also depends on the relationship.

Aug 27, 2009 04:49 PM
Tanya Venable
Orlando, FL
SEO, Mobile SEO, and Internet Marketing Consultant

Annie, great info.  Thanks for sharing. This info is definitely good to know.

Aug 30, 2009 03:50 AM
Michele Hess
Simply Staged Inc. - Rockford, IL
Home Stager Rockford - Simply Staged Inc

Thanks for sharing this interesting survey Annie! 

Aug 31, 2009 10:43 PM
Annie Pinsker-Brown
Stage to Sell - LA Home Staging - Los Angeles, CA
Stage to Sell, Los Angeles Home Stager

Cindy, I agree. It depends on the relationship as to whether the female or male is going to be making the decisions.

Tanya & Michele, you're welcome. Sorry I just realized I didn't include a link to the full article I wrote on my blog. DUH! :) Now it's here.

Sep 02, 2009 07:44 AM