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In California, where I work, one agent handling both sides of a transaction is not considered unethical.  I've heard from several of my colleagues in other states, however, that for them it is not allowed.

From my perspective, it seems like there is a conflict of interest.  I have represented both buyer and seller in a couple of transactions and I felt like I was walking a tightrope.  In both instances I reported to the sellers that I had a buyer that wanted to write.  The sellers both times wanted me to handle the buyer rather than referring them to another agent.  I documented every conversation, made sure to keep paper trails on every point of negotiation, and bent over backwards to make sure every tiny issue was disclosed and agreed to by both parties.  They came to a happy conclusion, but I still felt uncomfortable.

I think my discomfort comes from an association with other agents that handle the issue differently. On many occasions I've seen agents working the loophole of the double pop in a way that I found to be detrimental to the interests of the sellers.

Scenarios:

 1) The agent takes a listing at a low commission rate - either the agent does not put the listing on the MLS and just puts a sign out in front of the property or the agent does put it in the MLS with no information and no pictures.  No pictures in my board of Realtors - The Combined Los Angeles West Side - implies a disregard for the sellers since the board will go out and take the picture for you free of charge.  The seller thinks they're getting a deal because they are paying a low commission, but a widely cast net (especially in the fast market we had a couple of years ago) would generally bring in more fish netting the seller more dollars...  With the low commission rate the agent only makes money if they do both sides.  I suppose when they have them on the MLS in some form they're obeying the letter of the ethics codes, but I don't really think they are embodying the spirit of due diligence on the part of their clients.

2) In Highland Park (Northeast Los Angeles), where I live and do most of my work, I used to see a lot of signs from small agencies in front of properties I would have liked to sell my buyers.  A search of the MLS systems would not show the property as listed.  I'd call the number on the sign and a number of different reactions would result, "The agent is not here, she'll call you back" click.  "Ugh, did you want my number by chance?" to the sound of the dail tone. 

Or I'd be told the property was in escrow.  I'd call title to see if there was an open title order, there would be none.  I'd have my assistant call back pretending to be an unattached buyer and miraculously the property would be available.

3) I'd call the number on the sign and the message would be in another language.  No messages I would leave would ever be returned.

One time, a few years ago, I even presented an offer to the seller on a property in the last scenario above.  I'd sent the agent an offer three days before with no response.  After consulting my Broker and the California Association of Realtors Legal Advisor, I felt that I was within my rights to present the offer directly to the seller. I'd sent the listing agent a fax prior to delivering the offer to the owner explaining my reasoning for going directly to the seller and the steps I'd taken to assure that I was within the parameters of ethics. 

I left the offer on the seller's doorstep with a note urging them to please do their best. Miraculously, after a mere couple of hours, I finally got a response from the listing agent.  He launched into a high decible tirade calling me unethical, threatening to go after my license, threatening to call my broker.  I encouraged him to call my broker and invited him to send me an e-mail or a fax explaining his perspective on the situation.  More transpired between myself and this agent, much of which I've kept in writing, but for the sake of brevity, I'll not go into it.  At the end of the day my stress level and blood pressure skyrocketed and my client didn't get the house. 

Lesson learned - know the players in your transaction.  A good deal doesn't just mean a good location and a great price.  It also means a smooth transaction with cooperative agents.

I know that double popping is a touchy issue for many agents.  Perhaps I'm missing a perspective that could provide more clarity.  But, I think I'm going to continue with my policy of referring buyers for my listings to other agents for my own peace of mind.

Insights from others would be greatly appreciated.. 

 

26 Comments on Double Popping - Is it ethical?

You can't work in the best interst of BOTH clients. You just cannot do it....

How can you maximize the profit for seller and minimize price for buyer at the same time?!?!?!

06/11/2007 09:25 PM by Tom Burris | FHA VA & Conv. Texas Mortgage Loans (DallasLoanGuy.com)


Hi Rob, that's quite a provocative title!

As difficult as it is walking the tightrope when representing both parties in the transaction, I find that the easies agent to work with on the other side is me.  Seriously though, I think that as long as the relationship is fully disclosed to all parties, you can have a smooth and easy transaction.  You can avoid a lot of the pitfalls that you encounter with buyer's agents not disclosing everything they know about the financial viability of their client. 

I say a double agency can be a Win/Win for all.

06/11/2007 10:04 PM by Pasadena CA Real Estate - Irina Netchaev (Keller Williams International Realty)


I do it on occassion and have had no problems with it. I do not tell the buyer what to offer or the seller what to take. They can all look at the smae comps and make a judgement. I disclose to them upfron on how I work and ask them if they would want some one else. I tell them I will make twice the money and will do my best to be fair to both parties.

The price is up to them. I happen to tell the seller what we are going to sell the property for when we list so they will know what a good offer is when it comes. I tell then about agency at this point and they sign the dual agency if they would want it that way and can change at any point. I will not work in all cases and if I sense the buyer will not be reasonable I refer them to another agent.

06/11/2007 10:27 PM by Eric Bouler (Prudential Gardner)


In Florida Dual Agency is illegal. In the alternative we have Transaction Brokerage agreements. This does allow for handling the transaction between both buyer and seller. The difference in the relationship, is you cannot disclose what a buyer is willing to pay, nor what a seller is willing to take. Both parties must be aware you represent the transaction as a whole.

06/12/2007 04:59 AM by Allison Stewart REALTOR ®St. Cloud Florida (Florida Pines Realty, Inc)


That's a new term for me - double popping.  Correct me if I'm wrong, but it seems you mean representing both the buyer and the seller.  In Maryland, an agent can represent only one party, who is a client.  However, they may help the other party, as a customer, while continuing to represent their client. 

I explain to potential customers that this is similar to walking in to Baskin Robbins to get an ice cream cone.  The person behind the counter can dish out the flavor and amount of ice cream that will be purchased by the customer, but the customer has no doubt that the person behind the counter works for Baskin Robbins - not them.  I might also go on to point out, from there, that is what happens when they walk into a model home.  The person behind the desk may show them the features in the model, calculate the cost of a home with the options they want, and even write a purchase contract - but they always know that the person behind the desk works for the builder.  Once they understand this, it is their choice to work with the listing agent who represents the other party in the real estate transaction.

06/12/2007 05:22 AM by Margaret Woda, Maryland Real Estate (RE/MAX VISION)


In New Jersey agency relationship must be disclosed and explained before any personal information is discussed or at the very first meeting.  Dual agency is legal but you cannot put one person's interest above the others giving them a negotiating advantage.  I feel it is best to have your manager or another agent negotiate one side for you.  This may help in keeping it a less sticky sitiuation.

06/12/2007 05:25 AM by Charles Palmadesso, ABR,CRS (Gloria Nilson GMAC)


I have done many deals where I represented both the buyer and the seller and as long as you are mindful of the ground rules for dual agency, your able to do a good job for both clients. It is really just understanding what you cannot divulge to one party what the other party has told you. 

06/12/2007 06:04 AM by Robert Whitelaw, Broker, CEO, Realtor®, ePro (Whitelaw & Sons Real Estate Services)


I have difficulties with dual agency because of a personal experience.  At the time I was not an agent and was the seller.  I felt the agent did not represent me well and was playing both sides of the fence just to get the deal done.  I just don't want to have clients feel that way about my services.

06/12/2007 06:27 AM by Cynthia Sloop (Community Property Manager)


I love reading about these things that are going on out there.  I haven't experienced anything like that. I can't believe agents have set up systems to maximize the chances of a double pop.  It would never even occur to me to do that.

06/12/2007 06:57 AM by Tim Maitski "Secret Agent Guy" (HomeAtlanta.com)


This has been around for years or should I say decades. With the advent of Designated Agency and the strenghtening of agency laws by most states it is truly an issues of law and ethics. In almost all of the states it is unlawful to be the designated agent (advocate & fiduciary) for both sides. There is dual agency with informed consent of both parties but then you are asking for a complaint to either the Association, the state regulator or civil court for your actions or lack there of.

There are many "Old School" agents who still try some of the "Old Ways" to get / keep both sides of a transaction; but their greed is there own worst enemy...sooner or later customers will vanish or their mistakes will cost them their practice.

06/12/2007 07:28 AM by Paul Moye, Broker, ABR, GRI, CSP, e-PRO (Keller Williams Realty Franklin )


Rob, Congratulations on your 2nd FEATURED post!  Two for TWO!!!  Yeah!

06/12/2007 09:29 AM by Pasadena CA Real Estate - Irina Netchaev (Keller Williams International Realty)


Rob, your discomfort comes from your conscience,
subconsciously applying the "golden rule" - Do unto others as ....., you know the rest.

I don't mean to spam your post and I'll remove this if you wish,
I have a page, http://www.nodualagency.info, for some insight.

06/12/2007 09:43 AM by Larry Estabrooks, Independent Agent, REALTOR® (LarryEstabrooks.com)


It's not illegal in SC to have both sides of the transaction.  And thankfully, I have not seen any of the practices that you described.  What a nightmare!

I have a different take on dual agency.  Since Jim and I area team, if it were an issue, one of us would continue to represent the sellers while the other would handle the buyers.  We've done this in the past and it has worked out quite well.  We do have to be careful what we tell each other, but the negotiations seem to go much smoother this way.

06/12/2007 09:44 AM by Jim & Maria Hart ~ Charleston, SC Real Estate (Agent Owned Realty)


Rob, as a CA Real Estate Broker Associate, I have done a few dual agency transactions. However, last year I made a personal decision that even though it is legal in the State of CA to handle both sides, I would not. Several reasons, in my opinion...

  1. Your loyalty lies with the Seller who is your first client
  2. In order to remain neutral, you have to be neutral...which serves no one
  3. Greater E and O risk

Even though, you know the other Realtor well and it would be a smooth transaction to handle in terms of the paperwork...there is no need to be greedy. Let the other client have FULL representation and not partial.

I also feel very strongly about those Realtors that dabble in loans. Although, it is legal, I feel that it is also a conflict of interest. If a Realtor really spends their time being the best that they can be, then there is no time for also being the best at loans. In other words, those Realtors that do both Real Estate and loans, in my opinion are doing a half-ass job and giving their clients half or less of what a full time Realtor would give that knows their trade inside and out.

As you can see I am quite passionate about this topic...sorry to have taken over your blog.

06/12/2007 11:43 AM by Sacramento Real Estate and Luxury Homes, Assoc. Real Estate Broker,Gena Riede (Remax Gold, Assoc Broker)


It's too stressful and too hard to try to be an agent to both. In the end if done right, neither have gotten much from you. I can't imagine trying to be something to everyone!

06/12/2007 12:10 PM by Christy Powers - Pooler, Savannah Real Estate Agent (Keller Williams Coastal Area Partners)


In Hawaii dual agency is legal.  In our state any transaction where the agents work for the same company is a dual agency.  If you are the dominant office in the neighborhood you will not be able to avoid it.

You have a lot of extra liability and you better cross every "T" and dot every "I".

06/12/2007 02:46 PM by Randy L. Prothero - Hawaii REALTOR® (Century 21 Liberty Homes)


I have only done dual agency once. As a general rule, I always prefer to only represent one side of the transaction. I have done several deals where I have represented the Sellers, and had a Customer Agency Agreement with the Buyers. They understand that I still represent the Seller's best interests, but I can provide the services of a general licensee for them.

06/12/2007 03:28 PM by Rich Jacobson ~ ActiveRain Community Builder (ActiveRain Corporation)


Rob, I've been in the business since 1974, and one thing I can share with you is if the listing agent clearly doesn't want to cooperate -- regardless of how great your buyer's offer might be -- it ain't gonna happen; and it's pointless, even when the law and Code of Ethics say otherwise, to pursue it.

06/12/2007 03:30 PM by Elizabeth Weintraub, Sacramento Real Estate Broker (Lyon Real Estate)


But, I think I'm going to continue with my policy of referring buyers for my listings to other agents for my own peace of mind.

I like this philosophy. I have so many thoughts after reading this post. First I was quite shocked that the MLS offers free picture taking and that some agents are just disregarding that. I would be so upset if I was the seller.

Story from the perspective of a buyer and changing it from your angle of representing the seller and referring buyers out... I was looking for a house. Was touring in an area where there was a model home. Was told that a floor plan I liked, and that had already been built, might be for sale soon. Stopped by the property and talked with the owners. Sure enough they were about to list the property. They were moving for a job soon. I was working with an agent. The agent was there during these conversations. I decided to make an offer on the property. There were some negotiations back and forth and eventually the seller just wanted more than I was willing to offer. So I kept looking. However I later found out that my agent got the listing for their home. It made me quite suspicious of whether the agent was acting in my best interest or trying to get that listing. Although what the agent did may not be wrong, if I move to that area again, I will not use that agent again. (As a side note to this story. It did make me feel better though that the sellers finally sold their property after it had been on the market for months and months and got $15,000 less than my offer that they rejected :)

06/12/2007 05:09 PM by A Crye-Leike Blogger, Angie Vandenbergh (Crye-Leike, Realtors)


I'm doing a double sided deal right now.  I'm a "Transaction Broker" here in Kansas which means I'm more of a referee and less of a side taker.  It's only as good as the ethics of the person you are working with, however.  I DO NOT LIKE dual agency.  That's just a crock of crud, to me.

06/12/2007 05:11 PM by Chris Lengquist, RIPS (Keller Williams Realty)


No dual agency here.  I will represent one and the other will be a customer as an unrepresented buyer or a FSBO.

I stopped trying to do what I know what can't be done in 1993. 

06/12/2007 05:17 PM by Lenn Harley, Homefinders.com, MD & VA Real Estate


The situations that you describe in your post are more about greed of the listing agent, rather than marketing the property and happening to attract the buyer who wants it. 

The listing agent has a fiduciary duty to get the house sold, and keeping it out of the MLS and refusing to coop with other agents is not the way to accomplish that.  The few "double-ends" that I have done, happened because the buyer called me from one of my on-line ads, or responded to one of my other marketing materials. 

If it happened within the first few days of a new listing, I would refer it out, rather than be blamed for helping the buyer "steal it" from the seller, or helping the seller take advantage of the buyer.  It can be done, but everyone needs to be well informed about agency.  The agent needs to be very careful to follow the Golden Rule, and be willing to bring in an outsider if negotiations require it.  (I also make it a point to never ask either party about their "bottom line.")

06/12/2007 05:40 PM by Vicki Lloyd ~ MBA, ACRE, e-PRO, Realtor Lake Forest, California (The Real Estate Professionals)


Rob,

If you are the listing agent, and then bring in a buyer, your fiduciary responsibility is still with the seller.  That was the contract you signed with the seller.  Even if both parties agree to a dual agency (which must be in writing), it is still a very fine line that agents are walking.  That is why many states no longer allow dual agency. 

When I received my ABR (Accredited Buyers Representative) designation from NAR last year, it really opened my eyes to the legalities & complexity of dual agency.  I will no longer handle both sides of a transaction.  I can sleep at night knowing that I represented my client to the best of ability.

06/12/2007 07:21 PM by Harold Watts' Palm Springs Real Estate Blog (Scott Lyle Realtors)


Good Evening, in Colorado as in Florida and a few other states we have transaction brokers, but I have an issue with that term, how can you have a "relationship" with one party, lets say the seller and then "be neutral" to both parties.  I understand the whole "I cant tell you what the other party , blah blah BS.  Personally, you cant do it.  Transaction Brokerage (dual agency) exist because of greed. 

06/12/2007 08:15 PM by Joe Adams (Major Mortgage USA/Branch Manager)


as long as you are repesenting both partys should be find.  I have no problem with making twice as much money

06/13/2007 12:40 AM by Eric Badgley Bellingham Realtor | RE/MAX Bellingham (RE/MAX Whatcom County)


Joe, I believe the model for transaction brokerage is no agency at all.
I think this model of licensees being "transactors", "acting" like Agents/Brokers but without the responsiblity of any fiduciary duties, would add to the public's confusion about agency.
We don't have transactors in my jursidiction.

06/16/2007 10:18 AM by Larry Estabrooks, Independent Agent, REALTOR® (LarryEstabrooks.com)


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Real Estate Agent: Rob Hanson (Keller Williams Pasadena)
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