It seems as though every time I post my professional opinion either in my own personal blog or in a public forum about how I feel about dual agency, a bunch of Realtors jump all over me because they just can't understand how a Realtor can have such an opinion.

The problem is that most Realtors do not actually understand what dual agency really is or the consequences thereof.

Dual agency is very complicated so it is easy to see how most Realtors wouldn't understand it however due to their lack of understanding, it hurts consumers.

I wanted to explain what dual agency is and why I do not practice it.

Dual agency occurs when a Realtor represents both parties. Further, since Realtors do not own their listings and the Broker does, the entire office then becomes a dual agent. So, are you confused yet? Obviously, you are not alone because most Realtors don't even understand.

I will try to break it down for you. Each real estate office must have a Broker of Record who is responsible for all of the agents. So, when one of the Broker's agent's takes a new listing, even though the agent met with the sellers and was hired by the sellers, it's actually the Broker of Record who owns that listing. Are you still with me?

Upon taking that listing, the entire office in effect becomes a dual agent. A dual agent in name only. Think of it as an umbrella. Some Realtors will argue that what one Realtor knows in the office every Realtor knows in the office. Meaning that the agent who took the listing came back and shared all of the seller's personal and confidential information with every single agent in the office. Not only is that not true but if it were true, that would be unethical on the listing agent's part because they have a fiduciary duty to their seller to keep the seller's information confidential. And in an office where there are 200 plus agents that would just be silly to think. How am I doing?

So, yes in theory and in name only, every single agent in that office is deemed a "dual agent" because the Broker of Record owns every single listing in the office. So, if a buyer wants to purchase a listing that belongs to their buyer agent's office, the agent's must disclose that dual agency exists within the entire office but neither agent is personally acting as a dual agent.

Are you dizzy yet?

Real dual agency occurs when a Realtor is hired by a seller to sell their home and then secures a buyer who wants to buy that seller's home and wants the Realtor who took the listing to also represent the buyer at the same time. At that point, the Realtor is working both sides of the table and now can no longer negotiate for either side but instead acts as a mediator. Dual agency.

In my professional opinion, dual agency is not in anyone's best interest, not even the Realtor. The seller doesn't have fair representation anymore even though when the listing agent was hired, promised to get the seller the highest price the market would allow and vowed to protect their best interest but as soon as a buyer comes along, the agent just throws all of that out the window and wants to represent a buyer who never wants to pay the highest price for the home.

Years ago, buyers didn't have the right to representation, only the seller was represented. The playing field was not level. Now, the field is level. Both sides can have equal representation.

I do not see any good in dual agency. I feel that nobody wins when both sides are represented by the same Realtor as someone usually gets hurt. I will certainly not promote it and will stand up against it when the need arises.

Consumers are always concerned about their rights and I write this blog to make consumers aware that they do have rights. They have the right to be represented by their own Realtor. They have the right to have someone look out for their best interests. But most importantly, they have the right, finally, so why not use that right?

Realtors are supposed to put their client's best interest first all of the time. By participating in dual agency, I feel that neither client's interests are put first. The agent basically sits on the fence and is neutral. How does that help anyone when the Realtor basically sits on the fence and says to the seller, "the buyer wants to offer you this, do you want it?" And then goes back to the buyer and says "the seller says no, are you good with that?" The Realtor is just acting as a paper pusher. The best quality a Realtor is supposed to have is their negotiating skills. Take negotiating out of the equation and then what good is the Realtor? I suppose dual agency is the way to go for those Realtors who are just not comfortable with the negotiating process.

Keep in mind that when a Realtor enters into a dual agency relationship, the Realtor keeps the entire commission which leads many to believe that is the sole incentive for a Realtor wanting to partake in dual agency because it can cloud the Realtor's judgment.

In closing, I say to all buyers and sellers, if you want the best deal, hire your own Realtor and stay away from dual agency.

 
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7 Comments on Dual Agency, Not In Anyone's Best Interest

AUG
27
2009

Dual agency is only a problem if one takes the adversarial view of the business. If one looks at it that they are trying their best to get a sale (which in this market, in my area, is a real trick) then it is not a problem. Our sellers don't want us to play hardball about price and terms and drive away potential buyers, they want us to get them a deal they can live with. Same with buyers- yes, they want a good price, but if they also want THAT house, they want us to help them get it.

We've done dual agency for many years- not because we make more money, but beause we can see the job done right. None of our clients have ever told us that they had any problem with it, and we've never had a seller or a buyer who turned it down. It isn't your place to tell all buyers and sellers that they should stay away from it.

1:00pm • #1
1 Featured Post

Hi Leslie,

 

Thanks for reading my blog. Actually though, it is my place to warn all potential sellers and buyers to stay away from dual agency because at the end of the day, it is my job to protect buyers and sellers and its not in anyone's best interest to be involved in dual agency.  I respect your opinion and you must respect mine.  It should be in your best interest to want to get one or the other the best deal but not both.  

1:06pm • #2

Yes, but you are not just stating your opinion, you are stating that agents who do dual agency are wrong and that everyone should stay away from them. Which means you are calling me, and my integrity into question. You are entitled to your opinion, but you are not neccesarily right.

2:41pm • #3
1 Featured Post

Leslie, I never said anything about you. I am warning buyers and sellers that it is not in their best interest to get involved in a dual agency relationship.

Why don't you tell me how dual agency is in a buyer and seller's best interest?   

The only reason why Realtors like dual agency is for the money. 

Again, this is my blog and my opinion. I don't know you and I didn't say anything about your integrity. 

I am actually right in this situation. One of the biggest legal disputes is dual agency and is expected to become more prevalent in the courts in the next two years. (Realtor Magazine)

Hey if you like to practice dual agency and open yourself up to law suits, keep practicing. More power to you.

 

 

5:19pm • #4
692,910 Points 84 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp

Dual agency will always be a very sensitive topic in the industry.  I have mixed feelings about it.  What about the scenario when you have an investment property and the buyer is a seasoned investor who is offering what the seller wants and only wants to go straight to the listing agent.  And being a cash "as-is" deal there is not much negotiation throughout the deal.  Also, on super tricky deals, I feel that a dual agent that is more experienced may do a better job for both parties versus a very bad agent dropping the ball on the other side and confusing his or her client more than enlightening them.  On the flip side, I agree that it is a fine line and some agents will sacrifice their integrity in the deal in order "to do both sides".  Being that in some states it is not allowed, obviously there are many people who think it should be banned all-together.  In that case, in your other example, would that also ban an office to act as a dual agent ?  That would be interesting because so many office handle a lot of inter-office deals.  Great post... thought-provoking : )

Have not touched base in a bit !  Hope all is well and you are having a great summer !  ~ Chris

6:20pm • #5
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Hi Chris,

 

Thanks for reading my post.  You make some interesting points and I respect them. What is good about you is that you can refer a client to your wife and she can represent either party allowing both parties to have their own agent.

As for investors, I still believe that if the investor had a buyer agent, the buyer agent could negotiate an even lower price. 

I do feel that dual agency should be banned altogether. It is a slippery slope and a tangled web.

How is business?

 

6:27pm • #6
SEP
04
2009
738,077 Points 231 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Renee.... even though I am not a realtor, I have been in mortgages for over 17 years.  And I believe in educating the average consumer, in which you are doing here.  You will always have someone that will disagree with you.  The problem is, some are just so far sighted, that they can't see the writing on the wall. I don't want to say that Dual Agency is bad, but as a realtor, don't tell me that you will get the best deal for both of your clients.  That part, I find it extremely hard to accomplish. Tell me that both clients will be treated fairly, that you will educate them both on your roles and duties as a dual agent... hey, I can live with that, as long as you are transparent. Then I think dual agency can work. Outside of that, the best advice... deal with another realtor.

Those realtors that I truly respect, are the ones that say..."hey, I would love to help you buy my seller's house, but I would rather have you speak to my buyers agent,....   "  In any case, great minds must think a like, because I wrote about this also...   As a Dual Agent, are you like a Double Agent?

jeff belonger

9:23am • #7


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Reneeporsia

Renee Porsia

Philadelphia, PA

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RE/MAX ACTION REALTY

Address: 1126 Horsham Road, Maple Glen, PA, 19002

Office Phone: (215) 358-1100

Cell Phone: (215) 669-0589

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