If you remember the TV programs of long ago say, you remember Wild Bill Hickock and his trusty sidekick, Jingles. Jingles weighed in at 300 pounds. After a half hour of adventures with the "bravest, sternest, fightingest U.S Marshal in the whole West," Jungles would breathlessly catch up with his handsome colleague who had once again saved the day. The final words of the show were frequently "Hey, Wild Bill, Wait for Me!"
The world of real estate has been like the Wild West of late, with drastic price drops following inflationary spikes, people losing homes as quickly as they get them, and housing credits on the table but offset by tightened credit standards and unemployment. A good agent has had to figure out how to endure and prosper in tumult.
One way is to consider an oft-forgotten group of potential homeowners those who owned a home more than three years ago. This group may have more income and be more established than 20-something buyers so they can easily take advantage of the $8,000 tax credit. Some people might be reentering the housing market after losing a home several year ago, but for many, other circumstances caused them to move. Maybe they retired and moved to an apartment but want to be homeowners again. Or they moved back home to take care of a dying parent but now it's time to move on. Or they moved to the area and rented for a while but just never bought.
Finding a creative marketing hook can help your clients and put you ahead of the game.
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