What's Your Online Marketing Strategy? Here Are Five I've Seen

Mortgage and Lending with Equity Resources

There are several online Marketing Strategies, some work really well, some don't.  Here are ones I often see:

!.  The "Choose Me To Be Your Agent" strategy is not one of the ones that I see working real well for anyone, although apparently  7,690,000 folks (or more) are using this.

Choose me to be your agent

2.  One of my favorite strategies is to feed consumers with information about a fairly tight niche, that's not location specific.  For instance, Green Building, Veteran Relocation, and Short Sales.

3.  Some folks focus giving their readers a true sense of the geographic area they are in.  I'm not speaking specifically to market reports, I'm talking more about how it feels to live in the Mountains, or the Desert, or their own small town.

4.   Activerain Bloggers have some of the best online Relocation packages available.  (I have a ton of favorites in this catagory - so choosing just three is hard!)  I think creating a Moving Kit is a wonderful idea, I also like the simplicity of an updated relocation resources as a part of your profile (here's another fav).

5.  Most people on Activerain are here to make friends!  This is a SOCIAL Network, so I encourage you to make comments, look around, and learn from the folks that are around you!

If you have questions about incorporating any of these strategies into your online marketing - I'll be glad to help.  Eleanor Thorne 919-649-5057


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Real Estate Sales and Marketing
North Carolina Real Estate
RE/MAX Active Rain Bloggers
Coldwell Banker Group
Active Couples
green building
social network
short sales
online marketing
activerain success story

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Terry & Bonnie Westbrook
Westbrook Realty Broker-Owner - Grand Rapids, MI
Westbrook Realty - Grand Rapids Forest Hills MI Re

We also have had great results from Niche blogging. People are looking for specific help not national trends.

Aug 28, 2009 02:52 PM #1
Cynthia Tilghman, Realtor® Onslow County NC Home Specialist
Kingsbridge Realty, Inc - Hubert, NC

It's true we all must find our niche and work it!

Aug 30, 2009 01:13 AM #2
Dan Perkins
SmartZip.com - International, IT

Good post- I wonder if there is a new niche out there... people who are underwater on their homes but want to rent from an investor so they don't have to leave their home.  I've heard of people waiting around to see who is buying... waiting to see if it's an investor who might want to rent to the current occupant- maybe this is just gossip but it might end up being an interesting part of the job.




Sep 02, 2009 06:10 AM #3
Susie Blackmon
Ocala, FL
Ocala, Horses, Western Wear, Horse Farms, Marketing

You are so good at visiting friends! Looking forward to seeing you IRL.

Sep 02, 2009 07:14 AM #4
Cameron Norfleet
Century 21 ACCESS AMERICA - Meriden, CT

I agree 100% with #2 "feed consumers with information". I realized this one day when a mortgage broker came into our office and gave us a short seminar on the 203k program. He didn't just come in talkin' the same ol' "I'm a mortgage broker, give me business" crap that most others come with. He came with a willingness to share information that would help us in our business. I have adopted that approach in my marketing to buyers and sellers!

Jan 05, 2010 05:00 PM #6
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Eleanor Thorne

Equity Resources 919-649-5058
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