If you think the real estate market is bad, you haven't been around a good stager!! This week alone, 3 of the 4 properties I staged in July, in the Chicagoland area, have gone under contract!!
The first, a $358K, 2 bedroom condo on Chicago's Lake Shore Drive, went under contract just 23 days after staging. The unit was fairly updated, and the owner had left a few random pieces of furniture to work with. By chosing more neutral paint colors and bringing in furniture and accessories to round out what the owner had left behind, the condo went from bland to SOLD!
The second property, a $2.5M new construction home in Northfield,IL, has been on the market for 3 years...yes, I said 3 years!! Ironically, the home was staged by another company, but the intrest level was low (probably because they used royal blue throughout the whole house!!). I staged the house in July, with a completely different perspective to the furniture placement and staging colors. Last week I received a call that the house was under contract!!
The third property, a villa in the Classic Residences by Hyatt, Glenview, IL, was staged in late July to help boost sales on the many villas available in this senior community. Today, I received a call that the model villa had sold, and a new model needed to be set.
Yes, this market is not ideal for most, but with proper staging, your property (like 3 of mine!) could have been under contract this month, as well!!
3200 N. Lake Shore Drive #1908 - Staged to Sold in 23 Days!
2271 Bracken Lane, Northfield - Days on Market prior to Staging=990, Days on Market after Staging=62
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