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For decades, the conventional wisdom when getting ready to sell your house was to paint all the walls back to white. But that is SO yesterday!  White .... the color of snow & ice ... does absolutely nothing to warm up a house. It doesn't highlight architectural features and it doesn't enhance the colors of your wood, granite or other finishes. To sell your property today, you need to use soft warm decorator colors that are current. That way they not only look beautiful in the home, but will go with the existing furnishings of your prospective buyers and remind them of the beautiful new furnishings and colors they have been eyeing at the stores in anticipation of their new home.

devine olive devine mocha devine reflection devine cocoa devine birch

A professional paint color consultation by an Accredited Staging Professional will help you paint out the colors that turn buyers off and select ones that appeal to them.

Accent Walls:    Do you know which walls should be accented? Where should the accent color start and stop? An accent wall can create or enhance a focal point or it can highlight architectural interest. It might be the wall with the fireplace, built in shelving, or the wall that soars up two stories. Selecting the wrong wall for your accent can pull focus away from important features of your house or even make a room feel unbalanced, which most people sense as a vague feeling of discomfort in the room, even if they can't put their finger on why it feels that way.

Red Walls:    I'm afraid that the news here is you need to paint those out! Although many people like to paint dining rooms red, and I see them all the time, red walls stop most buyers in their tracks. Any broker will tell you ... well, they'll tell you if they aren't afraid of losing your listing by offending you ... that they get negative feedback when showing properties that have bold red walls of any shade. Red is a tough sell. Why leave something in your home that has the potential to turn off so many people? A good stager can mitigate some of that impact through the use of art and accessories ... but doing both the painting and the staging will give you the most attractive results.
    The same goes for any bright, bold or "too deep" colors. If the color names "sunny yellow" "hunter green" "peach" "federal blue" "maroon" or "burgundy" can be used to describe any of your rooms, then a paint color consultation is in your future.
    Don't take it personally, and don't fool yourself, into thinking the colors can stay because guests in your home over the years "always say they love my: bright yellow kitchen, red dining room, hunter green family room, _________________ "(fill in the blank with your personal boldly colored room). The problem here is that when guests come over they aren't thinking of living in your house! And I too, would have to paint out my own accent walls if I put my house on the market. It has nothing to do with having good or bad taste. It's all about wide appeal.

The "Right" Colors: 
   If I could tell you here the exact colors to use, I would do it ... but it isn't that simple. When I choose paint colors for a property going on the market, I look at the wood tones in floors, doors & moldings, and also consider any finishes such as granite colors, fireplace stones, carpeting, tiles, amount of light and exterior house colors as well. The colors of the house should flow from the outside to the inside and the colors in all rooms should work well enough together (not change radically) so that as you walk through the property, you always feel you are in the same house.
    Colors that are soft and a little "smoky" or "creamy" work better than very pure colors. Think of colors like toast - caramel - taupe - sage & muted water colors.

Finishes:     The right finish - satin - eggshell - flat - will make a difference too. In general flat, or matte finishes are very forgiving if your walls are not in perfect condition. They also look the most "true" to color because they don't reflect a lot of light. Satin or eggshell finish paints have a little more of a sheen to them. They show imperfections in the walls so you need to prep your walls more carefully. They are very good for kitchen & baths where the walls may need to be cleaned more often. Use semi-gloss for moldings. High Gloss paint is generally best for painting cabinetry.

Sustainable:        Remember to select paints that are "Green" --- no I don't mean the color! There's just no excuse not to use paints with zero or low VOC's. They are readily available and only run about $5 mor per gallon than the ones with the nasty chemicals. Your prospective buyers will be happy that they don't smell your new paint, and most of them will consider it a positive point about your property. Devine Color and Yolo Colorhouse are two locally produced, eco-friendly paint lines and I recommend them both! The paint color samples at the top of this post are from Devine Color. Both brands are sold at Powell Paint Center in Portland.

If you are in the Portland area and are getting ready to sell, call for your professional paint color consultation! Or, if you just want to freshen up your home, then a paint color consultation can help you select the right colors for your personal taste and style.

Call today at 503.816.4394

View our portfolio at Pangaea Interior Design.

Pangaea Interior Design is a full service design firm offering:

  • Paint Color Selection
  • Home Staging
  • Space Planning
  • Window Treatments
  • Re-Design
  • Durable Finishes Selection
  • Custom Furniture Design

 

 
This post has been included in Oregon Real Estate News
Post is included in group: Advice for Sellers
Post is included in group: ASK A HOME STAGER
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31 Comments on Paint Color to Sell Your Home - It isn't White!! Portland Home Stager Shares Paint Color Tips

AUG
29
2009
483,004 Points 53 Featured Posts Outside Blog Called Shot Master

So many times I have to go in and tell a seller that the red room must be painted. And you are correct when you say white walls don't work either. If someone is not good at color selection, a stager will work wonders to help with getting your home ready to sell and it makes my job so much easier too!

5:24pm • #1
123,300 Points 2 Featured Posts Called Shot Master

Thanks for the extensive color lesson.  I am forwarding this blog to my husband as a second opinion to what I have been telling him for years.  I am a stager married to a man who thinks that the walls have to be white in order for the house to sell...which proves that we still have a lot of educating to do and, oftentimes, it begins at home! 

5:54pm • #2

Pangaea,

 

Lovely post! Thank you. A joy to read, I am with you 100%!Not only do those colors highlight the architectural features as you mentioned but they stand out on listing photos so much more effectively than white walls do.

I also offer color consultations. I wish I had a dime for every blue based, anxiety provoking "sunny yellow" I have recommended painting over.

6:58pm • #3
AUG
30
2009
3 Featured Posts

Teri - I can sympathize with the difficulty in telling them to paint out the red and then ending up with white. Most people are like a deer caught in the headlights in front of the paint color displays. It's tough enough for them to pick something they like, let alone to try to figure out what other people will like. That's why a professional color consultation can be so helpful.

Judy - You crack me up! Don't feel bad. My husband doesn't listen to anything I say either. It never ceases to amaze me that I can tell him my opinion and he will not take the advice until someone ELSE gives him the very same advice. I hope this post helps.

Allegra - Absolutely! Photos of empty rooms with white walls ... yeah that'll sell. LOL  I hear you about the yellow. Yellow is one of the hardest colors to get right and the wrong intense shade really does amp up the anxiety level.

12:06am • #4
268,505 Points 1 Featured Post Outside Blog Attended Rain Camp Called Shot Master

Very lovely, well written post-but I knew when I saw your smiling face on AR it would be. I regret the many times I arrive at the consultation and the home is freshly painted and the walls are WHITE!! ugh..... 

12:27am • #5
3 Featured Posts

Cathy - Oh, I know what you mean. Isn't that a drag? I confess that when that happens, I don't even bring up paint color. They aren't going to paint twice. Then I just have to use lots of colorful art & accessories. It's better than having to stage around too bold or outdated colors.

12:56am • #6
198,240 Points 9 Featured Posts Attended Rain Camp

My other least favorite situation is when the walls are all builder beige -- a light manilla color that makes a home look cheap.  So many lower end homes are finished by builders this way, that even in a lovely home the room is cheapened by this paint color! 

8:56am • #7
175,227 Points 5 Featured Posts Attended Rain Camp

A well written educational post.  I am bookmarking for future reference.  Thx for sharing.

9:23am • #8
3 Featured Posts

Margaret - Yes, it is the "default" color when they can't think what to do. Easier and cheaper for the builder to buy huge quantities of one color and just tell their painters to use it everywhere.

Karen & Patricia - Thank you so much!

12:55pm • #10

Really helpful post! I bookmarked it too. I love grayed-down tones, but "smokey" sounds so much better. I see red walls all of the time, and sellers think this means it's ok to have them!

1:58pm • #11
567,159 Points 21 Featured Posts Attended Rain Camp Called Shot Master

This is a great post to help us educate sellers.  It's always helpful to have backup information at our ready!  Thanks!

6:30pm • #12

This is a beautifully, tactfully written post! I especially like this part: "The problem here is that when guests come over they aren't thinking of living in your house!" So well put! Guests may enjoy an evening in your lime green family room, but they wouldn't want to live there! I'm putting that one in my memory bank to use when needed. Thanks!

8:59pm • #13
1,215,723 Points 44 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

The depth of your explanation really shows your expertise, and I like how you 'soften' your suggestions along the way. Very well written post!

9:07pm • #14
3 Featured Posts

Cathy - I like "smokey" too ... or "muted". Grayed down always sounds drab, doesn't it?

Sharon - Thanks! Glad it is helpful.

Laurie - I have come up with that explanation from personal experience. I have to laugh that you mentioned "lime green". My friends actually call it "Pangaea Green"! I will confess to having what I actually call "Acid Green" accent walls in my own home. I also have a Giant 30" x 30" black & white photo of my husband making a funny face in my entryway on one of those acid green walls. Have I mentioned we have a sense of humor? People absolutely love my place when they see it. But I know perfectly well that NONE of them would choose these colors in their own home.

Just for fun ... here's a photo of my acid green entryway wall with my husband's portrait & friends of ours trying to make the same face. This is probably a mistake! I may never get another design or staging job in my life after people see this. But it gets people laughing as soon as they walk in the door. I think that's a good thing.

So, whaddya think? If my house goes on the market, shall I repaint that wall and change the art? LMAO

Acid green wall & Miles' Portrait

9:20pm • #15

Pangaea, that's too funny that I hit the nail on the head with lime green! I just picked one of the least likely colors I could think of for a family room. But I guess it takes all kinds to make a world, and you make the world a very colorful place! I love the photo of your husband -- what a fun way to welcome people to your home! (But it comes down as soon as the home goes on the market...)

9:28pm • #16
3 Featured Posts

Laurie - I think "least likely" would describe a lot of the things I come up with. LOL Here's a little shot of the family room ... the "Pangaea green" is actually in the kitchen, but it's there. So now you see I really mean it when I tell clients I'd have to change a lot of things too.

My family room with acid green & red accents.

9:37pm • #17
202,237 Points 3 Featured Posts Outside Blog Hit Router

Color 101...great blog post.  And a reminder that another eye is always helpful when getting your home ready to sell.  And your point is well taken, you'd even have to paint if you were putting your home on the market, most of us would have to even if we don't have Acid Green...heheheh. 

10:51pm • #18
AUG
31
2009
132,219 Points 6 Featured Posts

Good blog...I had a client paint her entire inside of the home ultra white. I walked in and needed sun glasses. We did some accent walls and it helped a lot!

1:29am • #19
5 Featured Posts

Great post!  I can't tell you how many times a homeowner proudly tells me before I've gotten there that they've just finished painting their walls white in anticipation of selling!!  I have to diplomatically tell them that white is actually NOT a good choice in that it's stark and cold and there are so many neutral colors that could have been used that would warm up the space, without overwhelming it or detracting from the space. 

And recently, I went to do a vacant staging estimate on a studio apartment, and the homeowner had painted one wall a "sunny yellow", aka, a BRIGHT yellow.  He, too, thought that was a good thing.  He thought it would brighten up the space, which didn't get a lot of natural sunlight.  Once again, I had to explain that more muted colors, as you said above, would have been more appropriate and appealing to a broad range of buyers.

yellow studio

7:33pm • #20
3 Featured Posts

Terilynn - thanks. Yes, very few of us are exempt.

Kym & Donna - Sounds like sunglasses are something we should all carry on us when we go check out homes. Donna, your client is right --- technically speaking --- it is very bright in there. :0)

 

7:41pm • #21
SEP
01
2009
121,848 Points Outside Blog

Although it may be hard to hear, it is great advice for home sellers Pangaea!  By the way, love the green in your home for living - how fun!!

5:40am • #22

I love your green wall!  I have a rhubarb wall in my entry which looks fabulous, and of course it will have to be re-painted if we ever list our home.

Great post and I fully agree with your recommendations.  A client has just painted over their yellow walls and replaced it with Old Montreal - a lovely colour which works in a variety of lighting conditions.  They liked the yellow, however I pointed out it would be a difficult colour to work with seller's furnishings.

2:17pm • #23
SEP
05
2009
579,093 Points 71 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Pangaea- I bookmarked this one!  Very educational for consumers and fellow stagers.  I think it's refreshing and important to let our Sellers know that we're just like they are in that, were we to sell our homes, we'd have to make the same changes they're making.  BTW I love your Pangaea green wall with the photo!!!

11:54am • #24
3 Featured Posts

Sharon - Rhubarb sounds like a great color. I love dramatic entryway accent walls --- for living!

Michele & Kathy - Thank you. See what I mean? You both love my green wall ... but it would be another story entirely if you were thinking of living at my house. So, I guess neither one of you are planning on moving in with me?

12:55pm • #25
SEP
15
2009

Pangaea ~ Great post and advice.  I love the color swatches you provided

7:45am • #26
SEP
25
2009
112,625 Points 3 Featured Posts

Pangaea I love this post.  You nailed it right on the head.  I have two staging challenges currently and they both have to do with color.  One home is too dark and one is bright white.  People just aren't sure they want to paint yet.  I think I will show this post to both of them so they know I am not crazy!

9:50pm • #27
NOV
18
2009
211,953 Points 3 Featured Posts Localism Sponsor Outside Blog Hit Router

Hi Pangaea,

Great post - lots of great tips. I think it's time to add some color in my own house.

Thanks for posting

 

10:53pm • #28
DEC
21
2009
1,156,564 Points 117 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Funny story about red dining rooms.  As an agent when I got ready to sell my own home I repainted the dining room wall to a nice pleasing beige.  The new buyer was a lovely and couldn't wait to invite me over to see what she had done to the house (it was also the house I grew up in.)

She had painted the dining room walls red...the exact same color that I had so carefully primed and repainted.  I couldn't help but laugh.

7:24am • #29
3 Featured Posts

Sheila - I hope the post convinces your clients.

Cindy - That's a great story! Just don't tell it to any of the clients you're trying to convince to paint more neutral tones before selling. :0)

10:25am • #30
DEC
22
2009
214,365 Points

Pangaea,

Thank you for this wonderful post!  Very well written and informative.  Happy Holidays!

Rita

 

5:10am • #31

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Pangaea Interior Design Home Stager - Redesign - Model Homes

Portland, OR

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Portland Oregon

Address: 240 N. Broadway, Suite 202, Portland, OR, 97227

Office Phone: (503) 816-4394

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Portland Oregon Interior Designer, Redesign and Home Staging professional, Pangaea, shares tips on preparing a home for sale, interior design ideas for lofts & contemporary architecture, and home improvement projects. Twitter Button from twitbuttons.com


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