One of the most important jobs that I perform as the Broker and owner of CENTURY 21 First Realty in Tallahassee is as the leader of our online marketing efforts. Historically, marketing was a “system” that one established at a company and then reviewed the results on a regular basis. More effort was put on the message, rather than on the messenger. But this has all changed.
The Internet has changed the way that we communicate with our market and with our prospective customer. Knowing where the largest source of home buyers go to seek real estate information is part of my job when guiding our real estate marketing efforts. Recent studies suggest that 87-92% of home buyers begin their search online, so being in the right place, at the right time, is certainly mission critical for CENTURY 21 First Realty.
New Players In Real Estate Market Demand Attention
I cannot tell you how many times I have been asked about “site X,” or “site Y,” typically relating to an obscure niche-related realty web site. Typically, these sites are found at 3:00 in the morning by an over-zealous REALTOR who thinks the key is to place listings on small specialty sites all over the world.
Wrong.
There are some sites that draw a lot of real estate traffic and that is where we will place our homes for sale in Tallahassee. While the top trafficked real estate web site on the internet continues to be Realtor.com, and the top trafficked Tallahassee real estate web site continues to be Manausa.com, there are others making great strides and drawing a lot of traffic. These are the sites that I am paying attention to. These are the sites in which I am establishing new business relationships so the our home listings are being presented to this large growth in real estate web traffic.
Keep Your Eye On These Real Estate Marketing Web Sites
I bet you’ll be a bit surprised with what sites are moving up the ladder in terms of real estate search results. These three sites have not been known to be key players in real estate and have been overlooked by many real estate companies when marketing their homes for sale, but that will all change in the near future. I am making sure that all of our listings (homes for sale in Tallahassee) will be on these sites. [click to continue…]
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