Below is a picture of a postcard that was received by several of our agents in Central Ohio from a Re/Max brokerage. The card is an obvious form type letter whose message should be targeted towards a real estate company who does not enable their agents to "self promote" or provide them to tools to "self-promote," and use new media.
The irony for me in this card is that Real Living provides many more tools to self-promote than the Re/Max. Some of them include...
- A broker site that drives leads directly to agents
- Agent websites that can be used for self-promotion and lead capture
- "Talk to me NOW" and "Text me now" buttons on agent and broker pages
- A full suite of postcard templates agents can personalize for self or property promotion
- Robust training platform including 101 (tools training), 201 (advanced agent training) and several "new media" trainings including blogging, Facebook, Twiitter and more.
At the end of the day, I could go on and on. However, I encourage brokers, managers or recruiters to know their audience and competition prior to sending post-cards like this one. Otherwise your message will not resonate.
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