Below is a picture of a postcard that was received by several of our agents in Central Ohio from a Re/Max brokerage. The card is an obvious form type letter whose message should be targeted towards a real estate company who does not enable their agents to "self promote" or provide them to tools to "self-promote," and use new media.
The irony for me in this card is that Real Living provides many more tools to self-promote than the Re/Max. Some of them include...
- A broker site that drives leads directly to agents
- Agent websites that can be used for self-promotion and lead capture
- "Talk to me NOW" and "Text me now" buttons on agent and broker pages
- A full suite of postcard templates agents can personalize for self or property promotion
- Robust training platform including 101 (tools training), 201 (advanced agent training) and several "new media" trainings including blogging, Facebook, Twiitter and more.
At the end of the day, I could go on and on. However, I encourage brokers, managers or recruiters to know their audience and competition prior to sending post-cards like this one. Otherwise your message will not resonate.
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Self promotion is what all the Real Estate Guru's have been teaching for some time now. Real Living was teaching it before the Guru's knew it was the thing to do. Your right Chris, with ALL the tools you need to promote yourself first.