I recently ended my cell service with Sprint. I had been with them for 10yrs, initially with Nextel before the merger. My wife worked for them until 2007 and even after she left them, we still got awesome pricing on our phones and plans. Basically, I got a price that no other carrier could beat. But, I had signal problems, service problems, billing problems, etc. So, if I can't get the service I need, is the super low price worth it? If I sold you a 2009 H2 for $200, would the low price be worth it if it didn't work and couldn't be fixed? Of course not, it would be a giant (very giant) paperweight. Price is definitely important, but in many things you get what you pay for. Home inspections are no different. You are asking someone to inspect one of the largest investments of your life. I have found that my prices are usually not the cheapest and not the most expensive either. I tend to fall in the middle. So when I price an inspection at $350.00, for example, and the potential client says that they talked to another company that will do it for $200.00, I have to ask why are they so much less expensive. I also wonder why ask me to match the price, if price were the only factor in the decision.
The point, be fair in your pricing, but don't de-value yourself. It's easy to want to give it all away when the market is down. We're all tempted to gain the business at all cost. Take the time to remember how much you have to offer. All of the education, years of experience, customer care and attention to detail that you bring to the table.
You usually get what you pay for, that's not a new idea. It just is what it is.
Brodie Brown
Browntree Home Inspections
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