Another featured website...another foray into the realm in which content is king.

The more real estate websites I review, the more I am reminded of the importance of information-rich content.

The good news is that most real estate websites do in fact offer lots of good information.

In many cases they offer too much, based on the premise that if information is good...more is better. Too much Information

There is however some bad news.

Badly Organized Piles Of Information

In most cases, the information is organized very badly on agents' websites.

It's more like a dumping of information, much as you would dump piles of top soil as part of developing a lawn.

However, when developing a lawn, the piles are smoothed out, giving way to reasonably level, easily navigable area.

On websites, piles of information are simply left wherever they are dumped, leaving visitors to navigate their own way, searching for useful information.

A Website Distinguished From The Others

Distinguishing itself from other real estate websites, Anna 'Banana' Kruchten's web site provides a huge amount of information AND is well organized.

libraryIt's like a neighborhood branch of the public library...welcoming and very user-friendly.

Like the library's signs and catalog, the site's navigation tools guide readers to the specific information they are seeking.

Easy Access

Good libraries seldom leave piles of unsorted books, magazines and other material scattered around, requiring patrons find things on their own.

All resources are categorized, cataloged and put away.

This approach makes it easy for patrons to access specific resources. Similarly, Anna's site offers interesting and useful information, easily accessible by visitors.

If the information on your website is not as well organized as the information on Anna's site, it should be.

To learn more about Anna's site, see Anna Banana Realty's website.

 
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4 Comments on Please Do Not Dump Information

SEP
02
5 Featured Posts Outside Blog

Thanks, Larry. Good post. This makes me want to look at my website with critical eyes.

7:42am • #1
Outside Blog

Hi Larry, I agree, it is amazing how some Websites are filled with information and less concepts, may be an idea, most propably it is out there, to find a tool who is evaluationg this.... Same true for some blogs, our attention span is limited....

9:10am • #2
197,686 Points

I know what you mean Larry, information dump is hard on the mind!  I will go check out Anna Banana's website.

9:54pm • #3
SEP
04
221,363 Points 5 Featured Posts

Larry,

You've reminded me to review our website again. Thanks for the post.

10:17am • #4

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Larry Easto

Toronto, ON

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