You know the buyer who after you closed with them and put your check in the bank, you just went on to the next client and forgot all about them. We call these orphans and are easy pickens for that next savvy agent who is smart enough to keep in touch. According to the latest NAR 2008 "Profile of Buyers and Sellers", 43% come from being referred to you by a friend who used your services. Someone you worked with that was happy with your service. So what does that tell us?. Maybe we should spend a lot more time on the clients who we already made happy rather than spending alot of money ontrying to find new clients. 11% used the same agent that they had worked with before. I bet these agents didn't let them forget who helped them either buy or sell their last home.
NAR also reported that 67% of the buyers only meet with one agent before choosing who they want to work with. So they said it is the first one to the table, not the agent's company. Great news for my company, Keller Williams, as JD Powers said we were for the second year in a row number #1 for working with buyers. You rock Keller Williams Lafayette.
AJ Fischer CRS,ABR,GRI,PMN
CEO Team Leader/Keller Williams
Lafayette IN 47905

I have not heard the term in a long time, the best possible client is a referral client or a past client who is happy with the job you did for them in the past. You are so right, keep in touch with your old customers and new ones are sure to follow