My second REblog of the day...
Thomas makes a very good point here. I know I may be preaching to the choir but I see so much of this ethical tug of war between doing what is best for the client and being a top notch sales person.
In social media it usually manifests itself as I'm designing a blog or Facebook Business Page when the client asks one of those tell tale questions...
- Can I capture all my visitors email addresses?
- How do I automatically blast out broadcasts to every one of my Peeps?
- Can I get thousands of followers using one of "those" programs?
Don't get me wrong. It's not that the client is a bad person intending harm and spam to all. It's just that there's always that lure from the dark side. I hear that dark voice myself - daily. Massive number of followers is tempting to every salesperson. Understanding that real engagement is the real key to success keeps me on "the path".
I had to chuckle - I saw the word "Fiduciary" and it reminded me of one of my all time Favorite posts (with 190+ comments)
Good stuff Thomas!
PS: Thanks for staying on the path!

Via
Thomas Cunningham Coastal Carolina Real Estate Connection (Buyers' Choice Realty):
Good Day to All,
I seem to come back to this question more and more often these days! In my interactions with both fellow Realtors and potential Buyers, I find myself asking the Question:
Are you/they, people Motivated? 
Please allow me to explain a little more of what I'm getting at. When both meeting and/or talking with potential clients, nine times out of ten I'm going to hear about a previous experience with another Realtor and it typically is not a Positive interaction. Story after Story, people consistently share with me experiences that put them on the Defensive or have made them highly suspicious of interacting with another Realtor. Why do you think this is? Why does there have to be so many " Used Car Salesmen" type Realtors out there leaving a negative mentality for the world to see?
While listening to all these stories, I keep asking myself the same Question: Were these fellow Realtors "People Motivated"? Well, I'm sure that anyone with Common Sense can answer that question: NO, they weren't and probably never will be. These type of so-called " Realtors" are obviously motivated by one thing and one thing Only; MONEY....!!
These " Money Motivated" Realtors are strictly focused in dealing with a client based on how much Money they can get out of the Transaction and not so much what's right for the Client!
You know which ones I'm talking about: The Agent that happens to show a Client only Listings within their own Company, maybe even a few of their own Listings; Not so much what the Client was interested in !! Or maybe they show only Listings that, just so happen to have a "Buyers Agent Bonus"!! I think you are getting my point!
What would you think it means to be "People Motivated"??
My thought is, that as a Professional, your main focus is on the well-being of your Client! Humm, "well-Being" what does that mean exactly? A dictionary definition states it as :
–noun
a good or satisfactory condition of existence; a state characterized by health, happiness, and prosperity
Now, as Realtors, we are more familiar with the term "Fiduciary Responsibility" in the relationships between us and our Clients.
noun. pl. fi·du·ci·ar·ies
One, such as an agent of a principal or a company director, that stands in a special relation of trust, confidence, or responsibility in certain obligations to others.
I like showing these definitions because this where most people are going to search for explanations on the terms and words that we use on a daily basis and it should help us to understand where our Clients point-of-views sometimes come from.
Now, my belief is that by focusing on my Clients "Wants & Needs" and using both my experience and knowledge, I will be able to help them find and purchase the right property for the right price in the current Market. Properly paying attention and "truly" listening to my Clients is what will fully insure that they get both what they want and need in a Property. My commission (pay) off of the Transaction should be thought of as simply a "By-Product" of doing the right thing for my Clients. Being true to them and their needs is what I believe makes me a "People Motivated" Realtor and not "Money Motivated" !!
I don't set Goals for myself based on how many Transactions I plan to close this Month or Year. I set them based on how many people I plan to help when making a Real Estate Transaction. "Educate & Advise" should be our motto as Realtors. We're supposed to be here to help people with one of the largest financial decisions they will ever make. Should they make that decision with just any Realtor they stumble across??
Please feel free to chime in on this topic. I would love to get as much feedback on this as possible. Share your experience as well as your advice!
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Mike- I just realized you opened up your own consulting company, that is awesome! Katerina