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You see, your comment about how texting is for young people tells me that you choose to be ineffective, outdated and broke. I use texting today with many of those young people who are now my clients. And I use texting to communicate with people my age too. And I'm in my 40's. I cannot believe that you refuse to learn how to text. Your grandchildren and grown children would love to talk to you this way. But that's okay. You go ahead and stay in 1990. I'll take those clients who are looking for technical saavy agents. Yep, I'll work with them.
My listings are now syndicated, blogged and visible to the world while you don't have any any more. (Disclaimer - I don't have THAT many listings either as I work with more buyers than sellers). When I get a listing, my pictures, marketing and abilty to push a listing out to the world is like an Indy car speeding around the track while you're crawling around the track at 10 mph. No wonder sellers are turning to people like me now.
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263 Comments on Why I'm Kicking Your Butt in Selling Real Estate
Bob, It's great that embracing technology is working so well for you. I too, love technology and see how it has helped so many like yourself. But that's not all...
A local Realtor I know has sold 210 properties this year and currently has 215 under contract. Guess what? He doesn't have a website. He doesn't tweet or use Facebook. Go figure.
A broker I know has 50 listings on the market. Her secret? A purple newsletter with black print (nothing special looking) that she sends out to her target market area.
I am convinced there is more than one way to be a success at this business. Do what you know how to do, and do it often and well.
But, really, I stopped sending faxes unless a bank forced me to or a client really needed me to, about 7 years ago. I simply will not do it. I do not believe how many agents still want me to fax in offers and responses. Those agents are the dinasours. It was really fun reading your post.
You will not send faxes...you refuse to do it? If I substituted "texting" for "faxes," you'd be the supposed Luddite you are complaining about. And when will you be ceasing to use the telephone, because it's so old fashioned and nobody uses it anymore...they just text (or email)? Seems like a pretty self-defeating attitude to me.
I thought the point of customer service and being tuned in to the needs of your client was to serve them as they prefer (or need) to be served, and providing excellent results...not deciding it's time to stop faxing because YOU don't want to anymore. And this goes for the other agent, who, in a way, you need to serve so that the deal goes through.
Refusing to cooperate with a request for a fax just to prove your point doesn't endear you to the other agent, and in fact probably just annoys the heck out of them. That's no way to gain cooperation and complete a deal smoothly.
One of my current buyers is an 88-year-old who is deaf as a post, can't use a telephone, and has no computer. We communicate via handwritten letters and personal visits. It works perfectly for her, and I'm willing to do what is needed to serve my client even though it is time-consuming and certainly not "techie."
Nice post Bob. I couldn't have said it beter myself. You got to move with the times.
Is this your revenge for getting beat up in high school on a daily basis? Now you seek revenge and want to thump on the ol' timers? Well more power to you my friend. LOL!
J/K man. Even though I think your post is amusing, it's a tad strange. Good luck to ya, and take it easy on the vetrans. :)
Good point but a little on the negative side..
Is this a public blog?
Bob, I love this post. I've read it again & again. Right now for my island I am #1 in closed sales (number of sides- not dollar amount). Some agents are jealous. I feel like yelling at them, start blogging, start developing a niche, stop crying and put it in gear, "but I can't". Aloha
I am a lucky dinosaur - I have 3 daughters who taught me how to text, instant message, etc. Amazing how much I use it with clients and other agents. One of my daughters is very internet savvy and built my first website and told me to get on Active Rain. She is now my paid virtual assistant. Lucky for me.
But I know many realtors, more successful than I am, who 'do not internet'. Their clients are very happy with them and they do a wonderful job.
Some folks don't need to be on the internet and have a huge referral base from other areas and their own networking. They are still doing it their way, it is still working for them and probably will for a very long time.
Would I hire 'a dinosaur' if I needed an agent? I might. Depends on the dinosaur.
You are never to old to learn...I am fortunate to also be part of a brokerage that shares techie ideas in mind sharing sessions. Continuous education is about growing your business not meeting licensing requirements.
The last vendor who called me to index my site on google told me I was the only Teller county realtor with Facebook and Twitter link and a blog on their website.
The only drawback is that I am so extended that I don't always have the time I need to keep everything fresh. An intern would be a treat for sure.
Bob, you have had to establish some kind of a record with as many responses that yoiu received. I'm 74 years old, came from an organization where I spent 8 years in oceanfront condo sales in Myrtle Beach with the office doing just about everything for me except writing the contract, now I'm in residential in Tucson, AZ, and I'm learning it all from the beginning and in a very different market enviornment. I quite agree with you as far as trying to expose yourself to as many opportunities as possible, but I do believe in SOME moderation. I guess one has to figure out just how much time they are willing to give and them try and figure out which social media pays off the best. Your comments has certainly made me much more aware of the need for me to get more involved. Many thanks.
Bob, you have had to establish some kind of a record with as many responses that yoiu received. I'm 74 years old, came from an organization where I spent 8 years in oceanfront condo sales in Myrtle Beach with the office doing just about everything for me except writing the contract, now I'm in residential in Tucson, AZ, and I'm learning it all from the beginning and in a very different market enviornment. I quite agree with you as far as trying to expose yourself to as many opportunities as possible, but I do believe in SOME moderation. I guess one has to figure out just how much time they are willing to give and them try and figure out which social media pays off the best. Your comments has certainly made me much more aware of the need for me to get more involved. Many thanks.
All I can say is...I COULDN'T AGREE MORE! In my 50's and I'm more computer, text, Twitter, Facebook, Myspace, YouTube, well you get it...internet savvy then most I know! Plus, I love all the newest and the latest techy stuff and always ready for the next new thing to figure it out and see if it is a good fit for 'the business!' Nice post!
Our MLS was supposed to switch to a new platform but the membership rebelled largely because they're unwilling to change. If you don't change in this business you'll be a dinasour very soon.
Roy, you're kidding me right? I cannot believe you asked this question. You need to go back and re-read the comments and the disclaimer. For Pete's sake...the story ain't real! Give me a break!
Hey Bob...
I absolutely love this post so much that I wrote a new blog referring back to this one.
Here is the link and I hope that most people find it useful.
"I Don't know how to do a CMA or a BPO, but..."
Nadine
P.S. I saw your disclaimer, but still feel everything you posted is absolutely true!!!!
I am not sure it is always an age issue. I am 62 and love all the new tech stuff. I am learning to twitter, text, blog, attract google juice to my site.... and best of all I see it starting to pay off for me. My daughter (much younger than me, of course) has been a RE agent all her adult life (I've been an agent 5 years)and is doing great without a blog or website. I say take what you enjoy and what works for you and keep growing with it.
The best information to blog is about your local market and what is happening around your area. The larger cities drive more clients, but when you live near the smaller towns, you have to research more. However, even though I'm pushing 50, I do have a Master's Degree in Management of Technology and it has helped a lot when advertising.
WOW! I love it!!!!