Are You Ready to Make Movies Too?

I like the idea of a listing blog and maybe even an individual blog for each listing, my 'jury is out' on that one yet.

Video, as mentioned, can be hard to download but eventually everyone's computer will be able to handle it.  I may be wrong but it seems like the video blog didn't seem to sell his house, isn't it still on the market? Maybe he's making enough income creating home blogs to not sell it just keep it rented. Thanks for pointing this out Mary F; I think the listing blog idea may be more of a FSBO attraction than the video feature on it.

Thanks for the info - good article on Inman. Seems like the biggest challenge is how you use the video and getting buyers to look at them, rather than the technology itself. I suppose one advatnage is beable to tell your seller that this is part of your premium marketing plan and your differentiator.

Eileen - liked your blog alot. Congrats on the sale. How did you get people to look at it? Links from your main site? Advertising? Was it worth the time? Obvously the cost was minimal.

Thanks!

MF,

I believe that to have a video it would be "no real time" as bog wrote it, do you want to see people doing something that it will not be properly ? :)  also, the format should be stream video very compressed to make it work better. Hm...    it will be good to take some with video and then put it on website, but still, virtual tours are good but take time, they are time consuming even if you have the proper devices, a friend of mine does that, and even when he is an expert and has the proper equipment it take at least 30 minutes on each one. so it is up to someone to do it or not. or if you want to contract a company who does that.

BTW, Nice Blog :)

Ray Saenz

Video tours are definitely the best way to showcase a property and separate yourself from every other agent, most of who are using a so called 'do it yourself' virtual tour... which is really just a slideshow.  I've looked at many VisualTours and find them to be excrutiatingly slow to watch.... slow transitions, slow pans....  One was a pan back and forth of two propane gas tanks.... huh?

Granted, it does take a broadband connection.  But don't you think MOST people who can afford to purchase a home HAVE broadband... at least at work?  It's never presented itself as an issue - I've been doing narrated video tours for almost a year on all of my listings.

Video shows the property just as it is... undistorted, as if you were there. It creates emotion. It draws the customer in.  And most importantly, it sets you apart from everybody else who is now doing exactly the same thing.  I've been doing narrated, high definition real estate videos on all of my listings since December... and I'm STILL the only one in New England doing this.  As more sellers are realizing the importance of good marketing, this stands out far above everyone else.

It's also not something that every company will jump into and offer for $29 a year for unlimited videos.  It's a project to do each one, takes time and money.  However....  I have an ace in the hole for marketing that almost nobody can beat.  

Yes, you can post video tours on Realtor.com.  In fact, I post narrated video tours PLUS a 30 photograph slide show on Realtor.com. 

Here is an example on Realtor.com:  Nashua Townhouse for Sale