If you have a business Page on Facebook, you may know that when you reach 100 ‘Fans’ you are then able to choose a ‘username’ for your page. A username comes in quite handy because it allows you to have a direct URL to your Facebook page that is easy to remember and publicize…..and isn’t a bazillion characters long!
For example, before we reached 100 fans, the URL to our Facebook page was:
http://www.facebook.com/pages/Denver-Colorado-Real-Estate-The-Bibeau-Group/75580359832
Today was a big day….we broke the 100 fans mark, and were able to claim our new username.
Now, the URL to our Facebook page is:
http://www.facebook.com/RealEstateDenver
Nice, huh?!
I’m sure there are better ways to get 100 people to follow you, but this is what we did. We started by just putting a link on our website and mentioning it in our monthly letter to our sphere of influence.
When that didn’t bring too many Fans, we stepped it up a notch. Here’s what we did in the past couple of weeks:
- Invited our existing Facebook friends* (there are two of us on our team, and we each have 100+ friends on our personal pages)
- Invited our database of referral realtors in other states
- Invited our farm neighborhood contacts
- Sent an email to our sphere of influence with a link to ‘Become a Fan’
- Tweeted a request asking our followers to ‘Become a Fan’ (again, the two of us each have 100+ followers)
That did it….we are now at 105 fans and have our handy-dandy custom username! Like I said, I’m sure there are more effective ways to gain a following, but just wanted to share what worked for us. Feel free to comment here if you have other suggestions. We'd love to hear more ideas!
(* To do this easily, log in to your Business Page and, just below your photo/logo, you will see some links. Click on 'Suggest to Friends' (you may have to click on 'More' before you see this option). A box will pop up with all of your existing Friends and you can either select one at a time, or choose a Friend Group or Network to invite.)
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