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<title>About Real Estate and New Homes in Little Rock | Search the Little Rock MLS for Free</title>
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<!----- new meta tags, July 25, 2009 ----->
These are PERFECT META TAGS and is one of the reasons why our websites rank very high on Google. Yahoo and MSN / Bing. Please feel free to COPY this format for your own use, but DO NOT COPY the GOOGLE VERIFY v1 META or the pics-label tags. You have to generate your own tags for these.
Why Give Your Competitors Access to Your Expensive Research for FREE?
This is insanity illustrated.
You spend $$$ on time and research and you also have a monthly subscription to WordTracker.com. This is $50 a month in case you're interested. You have done a month's worth of key word research finding the good words, the alternative words and you have looked at the top ten producers in your area who happen to have a decent page rank on Google.
Why in God's good name would you want to post your key word research on line and let your competitors rob you blind?
You might as well stand in front of a bullseye and ask people to shoot the apple off your head. You are cutting your own throat by showing your competitors the key word research you've done anytime you place your researched key words on you, your market and your competition into your META Tags on your website pages.
For Google, Meta Keywords no longer work. In fact, they've had little to ZERO impact since 2002. Yes, that's right. Seven years ago, people. Talk about holding onto myths for a long time... this one is the biggest myth out there still being held onto by thousands of REALTORS today.
But don't just take my word for this. Read what Danny Sullivan had to say about the DEATH of Meta Tags in 2002 by reading this article.
YES Keywords work. But you place them within your text on your website. DO NOT ADVERTISE THEM in your meta tag descriptions.
And focusing all of your attention on your home page isn't a bright idea, either. You need on average three to six landing pages, each one optimized with the correct balance of key words and you cannot have or use more than 3 key word phrases per page.
There are three things you can do right now to improve your visibility within 90 days if you are climbing your way to the top of a coveted Google page rank.
1.) Dump the McWebsite template.
If you are with any firm that produces a website template that has a managed (me too) back office content manager like Advanced Access, Homes.com, Z57, A la Mode, or some other firm. Or if you have a website with a template firm like Template Monster, Agent Image or one of the countless me too Webmaster real estate templates... DUMP THEM. Build a website from scratch, and have it hand tooled for PHP and CSS 2.
2.) Sign up for Six Months of WordTracker.com services.
Use the system to research key words. Remember, key words like: "albuquerque homes for sale" are far better for getting leads than the generic term, "albuquerque real estate." Why? It's academic. If you get a LEAD on your website from user searching for "albuquerque homes for sale," do the math. THAT person is really looking to BUY homes in the ABQ area. The generic term, will put traffic on your site, but the leads generated from the other term will be far more valuable.
3.) Press Releases are Pure Gold today.
Very valuable. In addition to blogging on ActiveRain, you need a Facebook page. Forget MySpace. PRWeb.com is a great place to launch a PR about your new site, new REALTORS on board you stole away from Broker Bob at Amazing Realty, free closing costs to a lucky customer, free GAS and moving expenses to another lucky family... etc. BE CREATIVE. Do not be dull and boring.
There are plenty of Help U Sells, Assist 2 Sells and For Sale By Owner firms out there that are going to bend over backwards to get discount customers to list with them, and other firms are going to rebate some costs BACK if they double end the deal.
BE CREATIVE with a PR and advertise this on your home page or a landing page that has a Contact Me form on the left or right side. This allows you to CAPTURE the lead if they respond to your Google Ad or other advertisement.
Doing these three things over the next few months will put your real estate business on the right track in 2010.
Remember, the World supposedly ends on December 21st 2012 according to the Aztec Calendar. So be smart and enjoy life for the next two years and get your website to the top of the game, so when the huge rocks start falling from the sky, you can die with a smile on your face knowing you made it to the top of the game with a first page rank on Google.
If anyone needs help with SEO coaching or how you can learn how I work my mojo for SEO and Google, give me a call or eMail me.
Bart Wilson
Chief Marketing Officer | SEO Rockstar
Tel: (505) 466-2483 or iPhone: (505) 204-8097
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Just a great post ! I built my own site from scratch and in the process about blew a gasket. But is was worth it. This post should be a must read for anyone trying to gain traffic. Well Done!