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Anouncing Staging Training by Design

By Allegra Dioguardi

Home Stager with Styled and Sold Home Staging and Staging Training

September 04, 2009 09:53 AM

staging training by design logo

I am very pleased to announce my latest endeavor! Home Staging Training by Design with Allegra Dioguardi.

After 3 and half years of fielding requests from prospective Stagers asking me to recommend a Home Staging training program, I’ve decided to offer training myself. I have 27 years of experience designing homes to sell and 20 of those years I spent also teaching model home merchandisers. After years of trial and error, I devised a “system” to teach the principles of designing to sell that works!

I am aware of all of the unscrupulous training programs out there that make empty promises and I believe there is a need for good training, on a more personal level, taught by an honest professional who knows how to stage a house. Now, I can feel comfortable recommending a training program!”

All of my Active Rain friends know how I love staging and I have no intention of stopping my staging but you probably also know how much I love teaching as well. With the bar being raised in our industry and Home Staging becoming more and more important and competitive I want to get more involved in helping both aspiring and seasoned professionals to enhance their design vocabulary and knowledge so they can create even more beautiful interiors that sell more homes more quickly.

I invite all of my Active Rain Fellow professionals to visit my brand new Staging Training by Design website and offer any critique or feedback.

(Just check it out....)

Perhaps you or someone you know might benefit from it. Pass it on! Thanks!

Best,

Allegra

Allegra Dioguardi president of Styled and Sold Home Staging LLC located in the Hamptons, LI, Suffolk Co. NY

Author Styled by Design, the Design Principles of Home Staging

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Sandra Hughes

Redesigned Spaces - Northern Virginia - Fairfax, VA

Redesigned Spaces - Fairfax County, Virginia

Allegra - Congratulations on your new business venture! Your students are not only going to benefit from your years of experience in staging model homes but in your passion and enthusiasm for staging/decorating. Having worked with you a few times I know first hand of the value of the information your students will be receiving by working with someone with the background and experience you are bringing to the table. For those wanting to stage professionally you will give them the "who, what, when, where and why".

Sep 06, 2009 02:47 AM

Allegra Dioguardi

Styled and Sold Home Staging and Staging Training - Westhampton Beach, NY

Home Staging & Training, Suffolk Co. Long Island

Thank you Sandra, I appreciate your support.

Sep 06, 2009 03:33 AM

SHARON CHARBONEAU

UPSTAGING YOUR HOMES - Sechelt, BC

You Go Girl!!!!

I wish you the very best in your new endeavour. Keep us posted.

Warm regards from a fellow stager in Canada,

Sharon

Sep 09, 2009 07:42 AM

Allegra Dioguardi

Styled and Sold Home Staging and Staging Training - Westhampton Beach, NY

Home Staging & Training, Suffolk Co. Long Island

Thank you Sharon, I appreciate your encouragement! That's what I love about Active Rain.

I sometimes feel like I'm the original stager, as you know I've been merchandising homes to sell for over 25 years and I've been supporting my son and I with my own business for almost 4 years. I have something to share and this seemed like a good venue. I'm still out there in the field everyday because I love it.

It may seem corny but I have a prayer I say and part of it goes like this: "please help me to use my skills and knowledge to be of service in the world...."

Sep 09, 2009 08:29 AM

Allegra Dioguardi

Styled and Sold Home Staging and Staging Training - Westhampton Beach, NY

Home Staging & Training, Suffolk Co. Long Island

LOL! I still haven't figured out copy and paste in my blog post though!

Sep 09, 2009 08:30 AM

Lori Kim Polk

Premiere Home Staging : Home Staging Services - Roseville, CA

Home Stager - Roseville, Sacramento

Allegra, you know I am behind you on this. Wishing you great success!

Sep 10, 2009 03:12 PM

Lisa McIntee

The Staging Professionals - Saint Catharines, ON

The Staging Professionals

Allegra, congrats on your new business venture, I wish you much success. I am a huge believer that a training program should provide some strong business practices (strong marketing, how to conduct profitable consultations etc.?)...is this something you offer in your course? This is something very few actually do, but is absolutely necessary when you see so many stagers come and go.. My belief is they probably have talent, but no knowledge of the business behind staging and have thus not seen the light aka. the profit. many of us can stage a home, not all of us can realize a serious profit from it.

Again - congrats!

Sep 10, 2009 05:40 PM

Maureen Bray Portland OR Home Stager ~ Room Solutions Staging

Room Solutions Staging, Portland OR - Portland, OR

"Staging Consultations that Sell Portland Homes"

Allegra -- it's true that some stagers are great at the "creative artistic" side of staging but fall flat when it comes to the business of staging ... and some are great business entrepreneurs but hopelessly lost when it comes to staging! I'm sure you can get all types straightened out in your course!

Sep 10, 2009 07:23 PM

Allegra Dioguardi

Styled and Sold Home Staging and Staging Training - Westhampton Beach, NY

Home Staging & Training, Suffolk Co. Long Island

Lori- That means a lot to me, thank you! I have three participants signed up already and two definite/maybes! So I guess the proof will be in the pudding!

Lisa- Thank you for the good wishes. I'm glad you asked that question! The course is only 18 hours long. I've been in this business for 26 years. So although I say on my website " I am happy to share everything I know about the business aspects, and that alone will save you a huge amount of time" obviously what I will teach in the class will be the distilled essence of what I know about the business aspects and will point people in the right direction and will save them time. What they do from there is up to them, their drive and intelligence. However, I don't entirely agree with you regarding the design/staging/talent part. While I do see some great staging out there, I also read blogs and posts that wonderful intelligent business women write all of the time. I think to myself "wow! They get it! They understand staging" and then I look at their websites and I can't tell the befores from the afters. There are scale issues, function issues, space planning problems, focal points are confusing and accessorizing is too light or too heavy or the emphasis is wrong. This is not said judgmentally. but I shake my head and I think...why? I want to call them on the phone and say "Please let me help you?". This stuff IS teachable. My hope is that some of these savvy, intelligent stagers will want to become better at the design aspects of staging and will permit me to help them as well. If Home Staging follows the same model that Model Home design did (and I believe it will, what is happening in the industry right now feels like de ja vu to me) the bar will be raised and the business will become more competitive and only the best at their craft will be successful.

Maureen- Thank you! My point exactly. My program will cover both aspects and what is different about my program is that I will also teach the design aspects. Your support means a lot to me!

Sep 11, 2009 12:14 AM

James Wydick

PHS&D - Raleigh, NC

Good luck with your new endeavour, I have spoken with a number of new stagers who have found that many "training" courses do not meet their expectations. I am glad to hear that yours will certainly exceed all expectations. Good Luck!

Sep 11, 2009 12:43 AM

Allegra Dioguardi

Styled and Sold Home Staging and Staging Training - Westhampton Beach, NY

Home Staging & Training, Suffolk Co. Long Island

Thank you James. I will certainly do my darndest! After the course is over, it's up to them!

Sep 11, 2009 12:49 AM