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Am I addicted to email?  If not I am most definitely addicted to my rss reader.  According to behavior psychologists I get the same type of rush or high when I receive a new email, or discover a new blog post in my rss feedreader, as gamblers get when they receive a slot machine payout or win a pot in poker. And this addiction is killing my productivity. 

 According to Michael Shanks, an archaeologist and a professor of design at Stanford University, "Primary conditioning mechanism" is the inclusion of relatively small payouts in slot machine gameplay. These small payouts provide positive reinforcement to the player, a phenomenon that has been studied extensively by psychologist BF Skinner in experiments with rats. Skinner placed a rat in a box, with a lever at one end that would dispense a pellet of food. When, it its random behavior, the rat accidentally pushes the lever, the pellet of food reinforces this behavior. Soon the rat does nothing but push the lever repeatedly, expecting a pellet of food."

The similarities do not end at the intermittent nature of the positive reinforcement. Like in slot machine play the most important aspect of my email stimuli is the relative frequency of the almost jackpot. I am not drawn to check my email on a near constant basis for the countless "silly questions", "touching base", or "status updates".  I am looking for the jackpot of emails. The one that comes along every couple of days.  The one that says, "Jonathan here is some really good news", or even in a twisted sort of way "Jonathan here is some really bad news".

This type of behavioral response carries over to other things as well.  Why do I drop whatever I am working on, no matter how important it is, to jump and answer the phone or respond to IM?  Stowe Boyd says that my time is not my own, but belongs to My Network (friends, coworkers, etc).  Am I really most valuable as a cog working in unison towards the greater good of my group.  I think the answer for many professions is  increasingly becoming yes.  The key to this dilemma is in striking a balance between being available to communicate to move the project along, and having the non-interrupted groove or flow time. ("Groove or flow time" is what I call the time that only happens when you have enough time to really get into a groove or flow while working on something)

For me and my personal productivity problems, I am going to try some of the suggestion recently offered by Marc Andressen of Netscape fame.

My vows are as follows: (note, I highly doubt that I will be able to break my "addictions" so easily.  So these "vows" are really more "things I am going to try")

1.  Only checking my email two time per day.  The rest of the time my email client will be turned off.  That also includes my Crackberry.

2.  I will only check my rss feedreader in the morning.  I will only read the posts that are relevent or interesting to me.

3.  I will check and respond to voice-mail 2x per day.

4.  I will leave my email Inbox empty at the end of every workday.

5.  I will buy a white-board and hang it up in my line of sight and write on it and rank things I want to accomplish in order of importance. I will work on what is most important first.

Note: I will not change my IM behavior.  IM provides immediate feedback for My Network and typically does not disrupt my groove or flow time.  In otherwords I love my IM and it's one addiction I am not willing to part with.

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6 Comments on Operant Conditioning (Email & blog addiction)

JUN
13
2007
105,865 Points 9 Featured Posts Outside Blog

We all suffer that addiction. Constantly checking v-mails and e-mails. But it's the nature of our business to do that.

But I suppose requesting to be notified of new comments is a little over the top...we can ALL ease up on that just a little bit. I'll admit I've been guilty of doing that! :(

I too will challenge myself to stay away from the blogosphere during the day and will only check it in the mornings and later in the evenings.

3:02pm • #1
163,767 Points 85 Featured Posts Outside Blog Called Shot Master

Ricardo,

"it's the nature of our business to do that"

Maybe it is, maybe it isn't...  It is my understanding that some of the most successful real estate/mortgage sales people are very diligent in their observance of their time blocked schedule. Or is timeblocking a thing of the past?  I would be interested to explore that question deeper.

3:06pm • #2
4 Featured Posts Hit Router
I can't remember the last time in this office that I got into a "flow". The constant demands for your attention can become overwhelming. Maybe the fact that I just lost my inbox (or I think it was redirected, I may have found it again) is proof that I need to prioritize things a little better. 
3:43pm • #3
105,865 Points 9 Featured Posts Outside Blog

Timeblocking is VERY important! I think that if anyone considered it a time of the past they're in need of a strategy review.

I suppose that what I meant was it's important to follow up with our clients. My client Colleen for example is ALWAYS emailing me with questions b/c she's at work during the day and can't talk. Then I have clients like Fidel who contact me via phone when he has a free moment. I avoid the other miscellaneous calls, the ones that are trivial.

But otherwise maybe I'm still in the process of getting better at my own time management.

3:47pm • #4
JUN
14
2007
10 Featured Posts

I don't know... this wouldn't fly in any tech company I've ever worked in.  I don't know anyone working in tech who could say "sorry - you only get two shots of reaching me a day through email/phone - it's IM or nothing".  That's like a stock trader only checking the ticker twice a day.  This also really slows things down... I mean, communicating via FedX would almost be faster  :).  This doesn't seem like an addiction problem for someone working in/on technology and has what you have invested in web stuff.  It's more like part of the job and big part of how you run an internet company.  You'll be decidedly out of the loop doing this kind of thing.  Part of being competent in a field that has 10-20 major players/companies launch a day (many that are relevant to what you're doing) is spending a lot of time keeping up with the news.  I spend a good 4-5 hours a day keeping up with news (which is tech news, world news, blog news and email subscriptions).  

The way I manage this is:

  1. I only subscribe to low content traffic ( < 20 posts a day) blogs that are relevant to what I do (mostly VC, programming and a few industry blogs [real estate, law, etc.]) - which probably comes out to 200 posts a day, which is pretty quick to read through (I almost never read an entire blog entry).  Google reader is always open and treated the same way I treat email.
  2. I answer email as they come in.  I get over 300 emails a day - this doesn't really slow things down except for catching up with the morning onslaught.
  3. I pick one or two major tasks to focus on a day and try not to get distracted by the non-stop requests from clients that aren't covered in those tasks that would take more than 10 minutes.
  4. I don't use phones... all but one client has been trained  :)  (And that one client only calls once a week or so).  But, when it rings, it's usually important.
  5. When I really need to crank on something that's complex I turn IM off - but will still answer emails that look like time matters for a response (i.e. "am I blocking someone?" - and that'd better be apparent in the subject line)
  6. I try to keep non-work research (vacation planning, shopping, etc.) limited to dinner/tv time at night (my wife and I both pretty much always have a laptop in front of us).

 Anyway - that's my two cents having worked in tech for over 15 years now.

9:33am • #5
163,767 Points 85 Featured Posts Outside Blog Called Shot Master

Oooh snap, I got schooled by Ben! :)

Of the four communication methods I mentioned (email, phone, blogs, im) I think we really probably only disagree with email, and after only one day I already see myself backing off of the position stated in this post about email.

Blogs: I can rip through my rss feeds for the day in 30 min to 1 hour if I do it all at one time in the morning.  If I allow myself, I find myself digesting each post piecemeal throughout the day and as a result end up giving too much of my attention to posts that do not matter to me.  My RSS reader is like a highly targeted newspaper.  As long as I keep up with my reader on a daily basis, I feel current enough.

IM: Instant Messenger is my lifeblood.  I rarely turn it off.

Phone: I think phone calls are best when they are scheduled over IM. 

Email: I would say that a significant part of my day is spent returning emails.  So my "check emails 2x per day" concept is just impossible for me.  My biggest challenge is my automatic reflex of checking my inbox every-time I see a new email arrive.  I don't think that is necessary.  Checking your inbox 2-5 times per day should be enough.  Anyone I work with on a long term basis can always find me on IM for any time critical stuff.   I also get a lot of emails everyday.  Just think 300 emails in a day, probably equates to stopping what I am working on 100 times in the work day to see what just came in.  The 100 stops really does affect my productivity.

It is funny how doing business has changed so much over the last 5-10 years.   

11:53am • #6

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Jon Washburn

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Originally created to interact with the ActiveRain community this blog has taken on a new life as my time leading ActiveRain has waned. My writing has now taken a turn to chronically the joys and challenges of creating a new community: DailyTicket.


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