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Debunking the 'Sales Season' myth

By
Real Estate Broker/Owner with Premier Realty Exclusive MO license #2005035566

The field of real estate, like any other, is fraught with pre-concieved notions.  I love watching HGTV, but one thing that television has a tendency to do is distort reality, even in (especially in) reality TV.  Shows where buyer's look at 3 houses and pick one!  Give me a break!  It can take weeks to get to a point where the "top 3" are clear. 

One notion I had early on in my career was that real estate sales are seasonal.  That season, in my mind, would last from about April through August.  Surviving from September through March would depend upon how busy we were during the so called "selling season".  This myth, one that is widely shared, was the first to go.

In the last few weeks, "activity" seems to have picked up.  That doesn't necessarily mean more buyer traffic, but more listings going under contract.    

Reality though, is that real estate sales don't just happen in the summer.  While sales are still lagging, they seem to have picked up from July and August, which are nearly as slow as January-February.  In the past two weeks, clients have called with a greater concern about whether we should just "close up shop" and take their listing off the market for now.  While that may be the right move for some, it isn't a rule.  The interesting thing about the market is that activity in the range of $250,000 to $500,000 has nearly always been relatively slow during the summer months and picks up during the fall and winter months. 

The bottom line, its still a great time to buy rather than sell. 

The Brewer Team - Benchmark Realty
Benchmark Realty - Franklin, TN

The selling season is all year long here in Tennessee. Usually January is slow, but the days are so short that it's hard to get out and look.

Sep 07, 2009 01:51 AM
Terri Onigkeit
Keller Williams of Northern Colorado - Fort Collins, CO
GRI

I think we are busier because of the $8000. tax credit this year. It has really brought out the buyers in Northern Coloardo.

Sep 07, 2009 01:53 AM
Leslie Helm
Tennessee Recreational Properties - Jamestown, TN
Real Estate For Trail Riders

You're right, Chris; good point. I don't think there is a "selling season" and if I've learned only one thing, it's that "Ya' never know!" Someone may have inherited some money, taken early retirement, sold their home somewhere else and is ready to move...lots of reasons. The constraint here in Tennessee is that, during the winter, folks up north don't want to travel in adverse weather conditions and tend to put off coming here to look at property until "spring."

Sep 07, 2009 01:55 AM
Cindy Marchant
Keller Williams Indy NE 317-290-7775 www.marchantteam.com - Carmel, IN
"Cindy in Indy" , Realtor, Fishers Real Estate

My busiest month every year for closes is October, followed by February and I'm in the Midwest!

Sep 08, 2009 01:05 PM
the Chris & Lisa Grus Team
Premier Realty Exclusive - Saint Louis, MO
GRI, e-PRO

What some seller's forget is that is just takes one buyer.  That volume and traffic aren't everything.

Sep 14, 2009 01:48 AM