Fort Hood  TX real estateAll I can say is the sellers are astounded and so is their realtor!    Beautiful, quality built home, lovely landscaping, great location, a bargain price  and still not selling.    Sound a little familiar?  

I wrote about this property back in APRIL, after about sixty days on the  Killeen Fort Hood Real Estate market.. little did we know that we'd burn through the summer (literally with over 67 days above 100 degrees) without a single offer.  

We tried open houses, realtor open houses, computed price adjustments.  We looked at listings for similar homes in that subdivision that were priced $20,000 above ours, and of course, they were sitting on the market, too.  

It wasn't looking very promising and the sellers were preparing to come up with at least $10,000 to close if we did get an offer (That's a lot of $$$ in this market).   They had moved on to their new PCS location in June,  and the need to sell the house was even more urgent.  Only new homes for sale in this subdivision were selling, and we had to do something to make this sale happen. 

Working any market when it's slow is very hard on sellers and agents, because we all want the property to sell.   I usually don't have any problem marketing and selling my listings, but this one.. well let's just say it was a "challenge". 

I spent some time just sitting in that empty property, trying to get inspired, to get to the bottom of why it wasn't selling. We were getting plenty of showings, which means the price was right.  So what is the problem????

ft hood  texas real estate for saleSo after walking around the house and looking at it from many angles, inside and out, and pondering the current market, I finally decided the problem was:  

This  home is just   "too perfect, too vanilla,  too forgettable".  It's getting lost in all the hundreds of homes for sale at Ft Hood.

After that epiphany, I advised the sellers to let the listing expire.  Then we let it sit off the market for a few days, while I did some minor staging.  Staging is not the norm here, but this house needed punching up a bit to give it something buyers could remember.  

We then put it back on the Killeen Ft Hood Real Estate market and, in TWO DAYS, we had THREE offers and a bidding war! 

Was it the really staging that set off the bidding war?  Or was it the freshness of the property back on the market?  Or was it just time for that particular piece of Killeen real estate to sell?   

In truth, it was probably a combination of the three.    But I give a big nod to the staging for giving this home an extra bit of WOW that buyers could remember.

In any case, the sellers are ecstatic, as they are now under contract to close at a sales price $10,000 higher than the asking price.   After preparing for the worst all summer, they will be in great shape after closing!

 
Post is included in group: Texas Real Estate

8 Comments on After a Long Hot Summer, Staging does the Trick on "Perfect Property"

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Sounds like a great idea.  Of course I know that staging is not for everyone, but when you can get the seller to go along with you on it, it makes a big difference.  I even like to spruce up my vacant listings.

3:17pm • #1

I moved back home to Portland, Oregon 5 years ago from the San Francisco Bay Area.  There, a large percentage of the homes were staged.  Here, staging was just beginning and you had to educate clients (and realtors) on what staging is and why they should spend money to do it.  In a seller's market, I had my work cut out for me!  But I had seen what a difference staging made for market time and selling price for homes in the Bay Area so I teamed up with a stager and made a complimentary staging consultation part of every listing.  It sets me apart from my fellow realtors who aren't using staging and the before and after photos in my listing presentation are always a big hit.  My sellers seem to really enjoy the process and my listings sell quickly for close to asking so everyone is happy.  Now with the HGTV shows on staging so well-known, and a buyer's market, staging is much more prevalent and easier to convince seller's to spend money on.  It is just one tool in our marketing kit, but it's a good one.  And as Mary Ann found out, it works!  It sets both us and our listings apart from the boring vanilla realtors and listings.  (apologies to all you vanilla lovers out there)  Congratulations, Mary Ann!

3:44pm • #2

The staging and the freshness definitely worked.  I had a similar situation where I just redid all the pictures --- actually made the FIRST picture look better than ever.  It was helped by adding color with lots of additional flowers and spiffing up the landscaping. Also, used a different angle.  I change up my pictures a lot.  Freshens it up and brings the buyers in for a more detailed look.

3:49pm • #3
181,315 Points 1 Featured Post

Staging is the way to go in some houses.  I think it's a great idea that is catching on more and more.

Patricia Aulson/portsmouth nh homes

4:02pm • #4
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Jean - getting the seller to go along is always an interesting process.  I think some are very concerned at what we are going to do to their vacant property!   As soon as I assure them we are not painting or moving walls they are usually just fine!   Thanks for your comment!

Diane - you are so right that HGTV and all the other real estate programs have helped sellers understand that staging can help their homes sell. 

Barbara - one thing I always suggest to new agents is that they keep their listings frest with new photos.. especially close ups of interesting details of a home, instead of the generic wide shots or shots of furniture (and open toilets  yuck)!   You are so right that keeping things fresh is important.

Patricia - I would love to visit New Hampshire to see the fall colors!  You are so lucky to live there!

5:50pm • #5
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296,031 Points Outside Blog

Hi Mary Ann, I would love to see the before and after pictures of the staging.  Sounds like it made a huge difference!  Good for you!

10:32pm • #6
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102,289 Points

Congratulations Mary Ann. This is a great post and has got me wondering about a couple homes we have that are empty now. Did you rent the items for the staging you did from a local store? Did you do all the rooms?

9:23am • #7
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Shirley - You would be surprised at how little we did do to the home!  See below:

Carol and Lee -  We keep some furniture in storage to use for staging homes, and placed only a table and chairs in the dining with two striking place settings.   We also placed a large table/desk in the living room with a very large picture leaned on top, and then set a vignette up on the desk that coordinated with the subject of the framed picture.   That was it, along with a few other very minor touches in the kitchen.    The buyer loved the look so much that she has bought the large framed picture!   One less thing to move out and we can get another easy enough.  

9:53am • #8

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Mary Ann Daniell, Realtor Fort Hood Texas Real Estate Services

Fort Hood, TX

More about me…

Coldwell Banker United, Realtors

Address: Killeen, Ft. Hood, Harker Heights, Copperas Cove, Kempner, Nolanville, Lampasas, TX

Office Phone: (254) 547-4165 x 230

Cell Phone: (254) 681-4875

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