Need New FSBO Approach?
Try Six-Six-Six
or
DEEP--SIX
- Scour your target area daily or at least SIX times a week looking for new FSBO signs
- Contact them SIX times over SIX WEEKs: in person, print, mail, phone, e-mail, area newsletter
- If they list, sell or don't do anything Deep-Six them after six weeks and replace them
It is best to pick an area where you have had other listings/sales or sales in the past. Sucess breeds success!
If you are new in real estate you may want to target your own neighborhood. Learn as much as you can about the neighborhood. Who lives there? What's on the market, recent sales, withdrawns. Dig into the demographics of the area, too. Young marrieds, single parents, retired, move-up, professional, blue collar, etc. Your mission(should your decide to accept): become known as Neighborhood 's Real Estate Expert!
Become the Sherlock Homes of your focus area. Read the paper and other print publications in your area. Go online to FSBOs favorite sites i.e. www.fsbo.com and www.owners.com used in your area.
Drive through the area each day.
Talk to people. Find out who is thinking of selling before they even put the sign in the yard.
Work SIX FSBOs 
Why SIX? It is a manageable number!
Less than SIX FSBOs in your target area--expand your area.
Too many--you will get overwhelmed and will not be effective. Aim for results rather than quantity!
SIX Contacts over SIX WEEKs 
First time: In person
Follow up with print, mail, phone, e-mail, area newsletter 
After SIX contacts over SIX weeks, if no results
'DEEP--SIX' them
Mr. & Mrs. FSBO died here 09-09-09
May they rest in peace
Regroup, replace the 'expired' FSBO
No FSBO will escape my list 'alive'
;)
;)
Mary,
What a great presentation. When I started in Real Estate many moons ago, we did 5x5x5 to let neighbors know about a new listing but love your FSBO idea. Having worked FSBO's many times.. I firmly believe the first one there wins! So Sunday about 4 p.m. after the FSBO has spent the weekend waiting for the phone to ring is a great time to call. They paid their money and WANT to talk to someone. What I did was to introduce myself and let them know I was calling for 2 reasons. One to learn the inventory in the area because if was the right deal, I might have a buyer and two... if it was priced right I might be interested myself. That was the truth so it was easy to talk to them about the house.. I got enough info to do a CMA: bedrooms, bathrooms, age, square feet, garage size, lot size, location (busy street) what they owed on the property and WHY they wanted to sell. I would try and make an appointment within an hour to go to the house and look at it. I would do my homework.. county information... liens, square footage etc.. and do an CMA of similar homes based on what they told me. If you have the format set up this is easy to do. Just show up.. have gifts with your logo on them, tour the house with them and sit down and close! Anyway.. it worked for me.
Your friend in the Cosmic Cow Pie