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Each month AR runs numerous contests as a way for our members to engage in activities
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Your Homepage will alert you of new questions in your state
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These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
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Farm your niche market and cover all the happenings in your neighborhood
Remember that old Paul Maisson wine ad? The tagline was "We'll sell no wine before it's time."' This was, of course, parodied in numerous comedy skits, where the comeback was "It's time, it's time!" However, anyone who's ever made homemade wine knows that fresh made wine is virtually undrinkable; hence, the wisdom of the famous line...
This has application when considering calling expireds from the MLS hot sheet. It's tempting to call as soon as the time is up. Expireds are hot prospects who want to sell. They are low handing fruit. But, is it time to call as soon as they hit the list?
The problem is timing. Take careful note here, most agents are picking the fruit before it's ripe. Repeat after me, "I will pick no fruit before its time." What happens when you join hundreds of your fellow agents all jumping at and reaching for the same apple? You get trampled. You get frustrated. You get lost in the crowd.
What's worse, you incur the wrath of the homeowners who wanted to sell their home quickly but didn't. They may be angry and feel that the last agent didn't perform. They have that bad sour apple taste in their mouth. They need to get another agent to do the job but the timing isn't right. Some 15 to 25 agents a day may be calling so a bunch of agents are jumping, reaching and clawing, for one apple that's not ready to be picked or enjoyed...yet.
Expired listings are a perfect target for agents because these are people who've proven that they want to sell and move. Actually, I believe if you approach expired listings the right way, you can make a darn good living on them and them alone. The key is to WAIT! Wait and let the fruit ripen before you start picking. Let homeowners get their bearings back. Let the wound heal. Then make your call.
For additional information and guidance on this topic we have posted an article on our website entitled "Picking the Ripe Apple" for you to review.
Commitment for the Week:
Show us your commitment by commenting with your thoughts, plan and deadline below!
Make A Commitment: I will be patient when following up with Expired listings. Deadline: _________
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.