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The staging was FREE!

By
Home Stager with Home Star Staging

"The staging was FREE?", you ask unbelievably. Especially if you read my most recent blog.

Yes, in some cases the staging can actually be free and we who are in the home staging industry know the value and ROI that staging a home can bring to the sale of a property.

"Did you charge for your services?", would be a logical next question.

Of course! this is a business endeavor after all.

Home staging is a powerful marketing tool that can assist in the successful sale of a home.  Staging is a MUST for selling a home in today's real estate climate

With powerful statistics reported from the Real Estate Staging Association (RESA) and the testimonies of others who have experienced the benefits and success of staging a home we know it works.  Indeed in some cases, the staging pays for itself and is FREE or can actually bring more money to the table.

"How do I know this can be for real?"

I'm glad you asked!

I recently received a wonderful testimony from a client. I did not know what she was going to write and when I read her letter I was thrilled to read that the staging paid for itself.

While I do not recommend adding costs to the sale of a home when it is priced right to begin with, there are cases in which a home may fall within a price range and can be priced at the top portion of that range when prepared and packaged for purchase properly.

Another powerful testimony to the fact that when working with a professional home stager staging works & can also be FREE!

"Thank you so much for all your help with staging our home.  The final result was beautiful.  We increased our asking price to cover the cost of staging, then put the house on the market on Monday.  On Tuesday, we received two offers for our asking price!  We are closing on our house within 30 days of putting it on the market.  That's amazing!  I am positive that we would not have had this result if we had put our house on the market vacant!!  Your services were all done very professionally and efficiently.  You even came and took care of everything on a day that I had to be at work.  Thank you for helping us.  We will not hesitate to request your services again when we need to sell a house." 

T. M. Home Seller, Plano,TX

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For expert advice on preparing a home for sale contact Home Star Staging, a Plano,TX based Real Estate Staging and Consulting company.

Home Star Staging is here for you North Texas! 

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By TwitterButtons.com

 

Posted by

Home Staging Dallas - Karen Otto

SHARON CHARBONEAU
UPSTAGING YOUR HOMES - Sechelt, BC

Congratulations Karen!  You have converted these sellers and their word of mouth advertsing will be worth lots.  Hopefully the realtor was sold too?

Sep 09, 2009 05:58 AM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

Hi Sharon, word of mouth advertising is the best!

Sep 09, 2009 06:04 AM
John Cannata
214-728-0449 http://TexasLoanGuy.com - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

That is awesome Karen! Just another example of the great job you do for your customers. I agree that its not always possible to increase the price after staging, but I'm glad to see it worked out. 2 offers in less than 48 hours is incredible. Congrats on such a great job! You certainly made an impression and I'm sure it will pay off in the near future with their referrals.

Sep 09, 2009 08:13 AM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

Hi John,  thank you so much - it's success stories like these that the public needs to hear in order to understand the value of our jobs.  It's a slow train but it's coming!

Sep 09, 2009 10:02 AM
Karen Dembsky
Peachtree Home Staging LLC, Home Staging in Atlanta, GA - Peachtree City, GA
Atlanta Home Staging

Congrats, my friend!  A another great win for you, the home seller, the REALTOR, and the home staging industry!  Whoo Hoo! 

Sep 09, 2009 11:01 AM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

Hi Karen D.! Gotta keep sharing our successes anyway we can get the message across!

Sep 09, 2009 11:09 AM
Virginia Tatseos
Stage-Show-Sell - Bloomfield Township, MI

Makes me want to do my staged and sold dance :-)

Knowing that you helped a seller move on with their life is great.

Sep 09, 2009 11:21 AM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

Absolutely Virginia and this was a home that the sellers had bought for a family member who never moved in - they rented for a while to really bad tenants - and were holding two mortgages.

Sep 09, 2009 11:25 AM
Laurie Calhoun
Gloria Home Staging, Inc. - Winter Springs, FL
Seminole County FL Home Stager

That's a very encouraging story. Thanks for sharing it. We staged a home a couple of months ago where the owner cleared out a huge amount of stuff and had a yard sale. She ended up making almost as much as she paid us to do the staging. That's another way for staging to pay for itself!

Sep 09, 2009 01:48 PM
Luci Terhune
Bungalow Home Staging & Redesign - Nutley, NJ
NJ Home Stager 973 896-6489

Karen, great job and what a nice testimonial.  So glad it all worked out for the selller.

 

Sep 09, 2009 01:53 PM
Cathy Lee
CL Design Services Home Staging - Danville, CA
ASP, IAHSP, RESA Danville, CA

Thanks for sharing your great success Karen-made my day!!

Sep 09, 2009 03:15 PM
Cindy Bryant
Redesign Etc. Home Staging - Houston, TX
"Houston Home Staging Pros"

A sellers referral is priceless, and should be shouted to the moon!  I wish all sellers would read this.

Sep 09, 2009 05:34 PM
Michele Hess
Simply Staged Inc. - Rockford, IL
Home Stager Rockford - Simply Staged Inc

Great story Karen!  Congratulations!!

Sep 09, 2009 10:50 PM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

That is certainly another way to offset the investment in staging a house Laurie!

Thank you Luci

You are sweet Cathy!

I agree Cindy, the referrals are really priceless.

Thanks Michele!

Sep 09, 2009 11:16 PM
Kym Hough
www.Staged-to-Sell - Danville, CA
Staged to Sell East Bay - Danville, CA

Hi Karen its so true.  Call a Stager early, call a Stager even if you are staying in your home because EVERYONE sells eventually, just call a Stager you will be repaid ten folds.

Sep 12, 2009 04:37 AM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

Good points Kym, calling a stager for a consultation even if you're staying for awhile before selling can give you the info you need to do the work over time.  I'll be doing that for a neighbor soon too =)

Sep 12, 2009 05:56 AM
Ricki Eichler McCallum
CastNet Realty - Corpus Christi, TX
Broker,GRI,ABR, e-Pro, TAHS

I know staging works and I recommend it to my clients often.

Sep 12, 2009 09:45 AM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

Great to hear Ricki!

Sep 12, 2009 02:15 PM
Annie Pinsker-Brown
Stage to Sell - LA Home Staging - Los Angeles, CA
Stage to Sell, Los Angeles Home Stager

What a wonderful success story! I like that they built the Staging into their list price. I think as long as the home is realistically priced for the neighborhood, this is a great way to recoup your investment.

Sep 14, 2009 04:25 PM
Sheila Kennedy
J29 Project - Rochester, NY

This is a great story Karen and never really thought about that sellers can make up the money they spend on staging in the asking price.  Of course that won't work in all situations, but it makes a whole bunch of sense.  The same thing with clearing out the clutter and yard sales.  I have used that argument before and have seen it work.  Very rarely have I ever heard a story where the client hasn't seen a better result than if they had left their home UN-staged.  Thanks for sharing your success and keep up the fabulous work!

Sep 19, 2009 01:27 AM