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Which age goup do you target- matures(61+), boomers(42-60), gen xers(29-41), echoes(28 and younger)?

By
Real Estate Broker/Owner 01293735 CA

In our company we are finding that most agents are leaning towards clients in their own age group. We have been role playing communication between the different age groups to increase comfort level with all age groups and clients. Clients also like to be near people like themselves.
 Matures have a defining idea of duty, are clear on right and wrong, are team players, look at work as an inevitable obligation, save money for a rain day,and are conformists.
 Boomers are individualists, recognize good and evil, are self-absorbed, look at education as a right, like to spend money, view the "now" as more important than the future, and want to be included in a group.
 The Gen xers like diversity, are entrpeneurs, look at education as a way to get there, hedge on managing money, looks at the future as unpredicatable, but manageable, and life needs to be interesting to them.
 The echoes like authenticity, are self - invented, don't like work, diversify on managing money, work for their break, and like multiple cultures.
 The world continues to grow and change. Life is so interesting and fun. What a challenge and game to relate to each of these groups on their level!

Lori Bowers- Broker License # 01293735
The Lori Bowers Group Desert Properties
78015 Main St. Suite 110
Old Town La Quinta
La Quinta, Ca. 92253
Ph:760-831-1595
Fax:760-771-5355
Email:lori@loribowers.com
website:www.loribowers.com

Posted by

 LORI BOWERS

http://www.loribowers.com

The Lori Bowers Group

A boutique Real Estate Office, with a full service team to serve all your Real Estate Needs

La Quinta, Palm Desert, Indio, Rancho Mirage, Coachella , Indian Wells and the surrounding Palm Springs Area.

78120 Calle Estado Suite 103

Old Town La Quinta

La Quinta, CA 92253

Phone: (760)8311595• Fax: (760)771-5327

Comments (2)

Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

I have contracts in place right now with people in each of those groups.  I don't like to limit myself to one demographic.  :)

Sep 09, 2009 05:27 AM
Barb Fischer
Big Block Realty - La Mesa, CA
San Diego and La Mesa Real Estate

Me too. I feel blessed to work with all age groups. What I've noticed is that younger people (under 30) seem to appreciate TOP (time on planet). I've certainly got that!

Sep 09, 2009 12:48 PM