Thank You For Choosing My Competition.
So a few weeks back we were called to the home of a neighbor. Apparently the son/Executor has been tasked with breaking up Mom & Dad’s home now that they’re both gone. This entails cleaning, trashing, treasuring, etc. No easy task, and for this I am not at all envious.
We walk about the house, see every nook and cranny. Family history is explained, treasures revealed, and promises made about the cleanout in preparation for showing the home. Oh yes, and promises made about a call back ‘if we choose your firm.’
We spent quite some time explaining how it’s a crazy market right now, there are so many single family homes available now, it’s like a busman’s holiday! Choice is king. If you don’t like this two bedroom, two bath ranch, allow me to show you 115 others in the same town.
Now what? There’s a sign on the lawn, placed there by one of those discount brokers. This guy even flagged me down in the local convenience store to tell me how sorry he was if we felt like he was going to use us. He assured me that this firm was reputable and that he’d handle the issues around no showings. I just wished him well.
It amuses me that some folks hold us in such low esteem that they feel anyone can do our job, or that they can do it themselves. Why is it that we are not held up as professionals? What needs to happen in a market like today’s market to elevate our status? More importantly, what are we going to do to remind folks that we are an important part of the equation when a big part of what we offer is now free on the internet?
It’s all down to Outstanding Customer Service. Put it out there, you’ll be found, and used, and more importantly, appreciated!
That’s my story and I’m sticking to it!
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