If you have spent time learning about improving your search ranking for your real estate website you know that there are three main drivers that will get your site to the top of Google.  The first is a website with a URL that contains your target keyword.  The second is a site that is optimized for your target search phrase.  Third, and this is the most challenging, is high authority backlines to your website from multiple sources.  Regardless of whether you are selling lockboxes, or single family real estate from mlsni, your website needs one way backlinks in order to rank well on the granddad of all search engines. 

For this article, I would like to focus on how you accomplish obtaining numerous backlinks to your site, and share some tools that may make the effort a bit faster.  For those of us that like to write, drafting articles and submitting them to various directories is a good way to get links back to your website that have a decent level of authority.  The challenge however is that submitting your article to more than a handful of websites is time prohibitive, and if your article is the same across the board, duplication penalties may actually count against you in the search ranking.  With these limitations in mind, you are stuck either completely re-writing your article multiple times and spending countless hours submitting your site, or you may choose to hire a staffer to continually re-write and submit your site.  Unfortunately, neither option is very good.

Up until recently, this was actually the approach I would take.  I would draft and article and post is on numerous blogs, and even spend time rewriting the paragraphs.  Although cumbersome, it did succeed in attracting backlinks. 

More recently however, I have been using a service entitled Unique Article Wizard and I have found that it is a much more effective method of using articles that you write to attract multiple backlinks across the internet.    Essentially, the service allows you to take your article, selectively change the text in each paragraph into three versions, while still maintaining the same context and syntax, through a step by step process, then submit the article.  The unique article wizard service then mixes and matches the versions of each paragraph to create multiple unique articles.  Finally, the service submits your article to six hundred different article directories and blog feeds which results in hundreds of backlinks to your site from an article that you created.

As I mentioned previously, I have just recently started using this tool, but have found it very effective.  For example, I plan to use the service with this very article.  To track the extent of distribution, I have chosen a unique and searchable word as an identifier.  The word xyssion will be used to track where my different versions of this article pop up.  The word is unique, so in a few days, search the term xyssion and see how many entries track back to real estate and article marketing.

As I mentioned previously, I have had a lot of success using article marketing to build backlinks to my discounted offer for the RedX expired listing and FSBO lead system, and this new tool has put the visibility of that website into overdrive.  Try out Unique Article Wizard and let me know how it works out.