According to the 2008 Nielsen Online Custom Survey and WebVisible, Inc. studies that were compared to the 2006 studies, the use for yellow pages is down 23% and the use of the local newspaper is 41% less.

What does this mean for you? You need to make sure that you are registered on all the "local sites" on the internet.

Why? More and more potential clients are using the internet to find local business to provide services and products they are looking for.

Tips for your profile:

1. The search will use your zip code to map you but you can give yourself a little "punch" by adding zip codes to your profile - stats show that people search what they are looking for and the zip code "real estate marketing" and "89131" (see image below)
2. Ensure that your profile has all the keywords people will use to find you (real estate, bank owned, short sale, foreclosure, agent, etc.)
3. Add a reminder to your calendar to make sure that profile is current every 6 months to a year

Billie Hillier
Practical Real Estate Marketing