Marketing: Visual Stills or Motion - How to best hook internet home buyers

Photos are now the norm online--everyone has them and those that are using professionals are probably doing better as a result.

But with video becoming increasingly popular amongst top-selling agents, many agents are looking to get in on the wave and be at the forefront. 

In fact, videos are more effective and memorable because they contact the prospect through two senses (audio and visual) whereas photos only work visually. Also, videos offer the element of surprise (think panning across a room to reveal what's beyond, etc) whereas photos are wysiwyg. And videos incorporate natural movement which helps keep the viewers attention. 

in general, if done professionally with nice music and narration, and if properly compressed so to reduce pausing between loads, video is very effective.

And it's affordable.

We specialize in real estate video and for just over $200 provide your listing with an impressive video which we host for you or give you the link to host on your site. 

 

_____________________________________________

Stone Home Photo + Video is a real estate photography and videography company serving the Toronto and GTA real estate community. We offer: Property photos, HD video tours, MLS photos, Virtual tours, Panoramas, High-resolution photo, Head shots/portraits, Feature sheets, Brochures, Fliers, & general Real estate marketing.  

Email us. Call us (416) 488-3295. Follow us: Twitter  LinkedIn YouTube

 

 
This post has been included in Ontario Real Estate News York County, ON Real Estate News
Post is included in group: Active Toronto
Post is included in group: Live Toronto Live
Post is included in group: Ontario Real Estate and Information
Post is included in group: RE/MAX Ontario-Atlantic
Post is included in group: Staging Redesign Canada

2 Comments on Marketing: Visual Stills or Motion - How to best hook internet home buyers

SEP
12
2009
868,446 Points 5 Featured Posts

Peter,

What types of properties are best suited to video?

Brian

 
12:11pm • #1
Outside Blog

Hi Brian--

That's a great question. Unlike photos, that are two dimensional and general do not convey relationships between rooms, video gives the viewer a feeling for the property. A slow pan and then a short walk thru can do much, much more than a several photos. Amongst other things, it conveys the relationship between rooms. That said, videos are suited for all properties, big and small. And with affordable pricing (I offer video at just over $200), it's a good option, especially as more and more home buyers use the net to do their research. 

But, to answer your question, video is appropriate for all properties, and best suited for larger homes.

Peter

 
1:30pm • #2


What does the graphic say?
Leave a response…

(optional)
Spam Prevention:
 

Peter - Toronto Real Estate Photo & Video

Toronto, ON

More about me…

StoneHome Photo & Video

Address: 80 Lawton Blvd, Toronto, ON, M4V 2A2

Office Phone: (416) 488-3295

Cell Phone: (416) 908-8272

Email Me

Stone Home Photo + Video is a Toronto based real estate photo and video marketing company focused on serving Toronto and area real estate professionals.


Listings

Links

Archives

RSS 2.0 Feed for this blog

Find ON real estate agents and Toronto real estate on ActiveRain.