My telephone rang a few days ago, inquiring about a house I have listed for rent. Since I do not work in the rental market, I found this odd. Over the weekend, a few more calls about this came in. Finally, I thought to ask the caller where they are seeing this. She responded, "The Wal-Mart classifieds."
Nosy by nature, I went to check it out.
Sure enough there it was. http://walmart.oodle.com/housing/sale/
A local search can be done for rentals, real estate for sale, in my neck of the woods, 33 pages worth. Yowsa.
Obviously, oodle, a venue I had not heard of until very recently, picked up my listing from somewhere and placed it in the rental field for some reason. A couple clicks of a mouse had the listing reported as miscategorized and since the calls have stopped, I assume it has been removed.
But Wal-Mart has an impressive classified section, one more way they are drawing eyeballs to their page. I assume this must be in development mode, as they have not done much to promote it except tucking a small text box on a page I stumbled upon. But obviously people are finding it. This leaves me wondering what moves Wal-Mart is going to make to monetize this opportunity.
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