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To Tweet or Not to Tweet? Hmmm, better yet...

Should You be Taking the Time to Tweet...
Many Realtors and small to medium business owners are struggling to integrate Social Media into their daily routine, they simply have too many things to do and not enough hours in the day.

Your Highest and Best Use...
of your time. Is your time best used tweeting or: meeting with clients, making follow up phone calls, writing thank you cards, handling existing clients needs and handling other marketing activities?

Please don't tell me the best way for you to spend your time is tweeting or adding to your Facebook.

Don't get me wrong...
tweeting and other social media is extremely important and beneficial...however, most can't sit in front of the computer and dedicate the time to tweeting every hour (as an example).

I have 2000 plus followers and every 30 seconds my twitter page - that may have had your message - has just been replaced with 20 other tweets.

What are the odds I saw your one tweet? 10 to 1, 100 to 1, how about 1,000 to 1 - trust me the odds are high. Well you obviously can't be sitting in front of your computer and tweeting about your listings, products or services every hour...that would be foolish...unless that's your job.

That is my job (so I guess I'm not foolish, huh?)
I am a Social Media Account Manager. I can manage everything from A to Z or just what you need help with:

setting up accounts
attracting followers* (twitter listeners), connections (LinkedIn) or friends (Facebook)
daily updates - and hourly updates for twitter
purging your list of unwanted people
creating conversations to generate quality leads
helping to convert leads to clients

If you are serious about your business and what you do, hire a professional to handle your social media for you. Give me a call at 206.850.9996. I look forward to talking with you to answer any questions you may have.

*Note:anyone can attract a bunch of followers on twitter...but the quality of your list is key to getting you the best return. Check any twitter account with 8,000 plus followers and it will have a ton of Get rich quick, MLM'ers and smut. You want listeners not followers! My list would exceed 8,000 followers if I didn't purge it every week or so. Go on, check out my list...http://twitter.com/jeffgraves01...almost all of my followers are real estate agents, real estate companies or people that live on Maui.

Posted by Jeff Graves on 09/10/2009 07:01 PM

Comments (4)

Twitter and Social Media in the ActiveRain Channel

twitter, facebook, linkedin, social media, social networking, managing twitter, managing social media, integrating social media

Post is included in group: Realtors®
Post is included in group: Real Estate Rookie
Post is included in group: Online Marketing Help Center
Post is included in group: Internet Lead Generation-How Best To Capture Your Audience

4 Comments on To Tweet or Not to Tweet? Hmmm, better yet...

SEP

I'm sure I'm probably in the minority, but I feel that some of the social sites such as Twitter and Facebook do not give me the same business results as Active Rain, Trulia and LinkedIn, for example. The latter are more fun and I feel like I'm really networking. Plus, I'm improving my website placement on search engines with the power of SEO. The social websites are just that, for socializing. Whereas the latter websites are usually where business is done. Don't get me wrong, I'll twitter regularly, but I do not invest the same amount of time as some of the others.

Doug...Excellent comments.

I too use LiinkedIn (I also manage a Group) and ActiveRain (obviously) - I have genreated business from them both. I have also generated business from twitter, but not so much facebook. All of the "networking" sites can be beneficial and used to attract more business. I spend most of my time using LinkedIn and twitter.

There's no doubt it works...if we work it. (We've all heard of DELL's enormous success with social "media".)

Again thank you for your comments...I appreciate it.

Mahalo and Aloha

SEP

While social media may not generate direct business opportunites, it does help with rankings and being found.

Folks (over 80%) looking for a home on the internet also may look for an agent. Having a strong presence includes the social media web sites.

A little effort may go a long way.

Dominick

Dominick...I agree and disagree with you.

I agree having a strong presence includes social media web sites.

I disagree with your first statement that "While social media may not generate direct business opportunities...". If you believe that, you are missing a huge key to social media and the internet.

Social Media is a direct contact point...
creating opportunities that we would not have ever had with out it. Social media allows us to interact with people we know, our sphere's sphere and people we

For example:
LinkedIn - Two degrees away - I have access to 69,400 contacts on Linked in.
These are Friends of friends; each connected to one of my 300+ connections. If I can't
figure out how to "reach" my sphere's sphere (69,400) then I have to work much harder
with my 300 connections.

Why did we gravitate to the internet in the first place?
In hopes that we can attract people (80% of buyers are using the internet) we don't know (and perhaps many more) and save time and money by reducing our use of direct mail and magazine ads.

With little effort comes little reward...
Social Media and the internet will provide us with direct business opportunities, if we are using them correctly and are willing to invest the time and "work" it as a necessary part of our business.

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