Attention Real Estate Professionals: I have something important to share with you that is happening in the real estate world; and you need to know!
Your hard earned money is getting thrown out the door. Commissions are getting lost, your valuable time is being wasted and complaining isn't fixing the problem.
The good news? You have control of your business! It's time to take the lead and get rid of the garbage. You run your business!
There I said it. Again: You run your business! Oh that felt good.
I am sure by now, you want to choke me and just get to my point. Point taken.
You need to take control of your business and that starts by not letting others, including clients, make decisions for your industry that will affect YOUR money, time and livelihood. It's your business and the buck stops with you. Our services can no longer be traded like a commodities market. We have knowledge, information and a vast head of education that separates us as individuals.
I am tired of hearing about how a deal went south because a buyer used their uncle Billy Bob to do the loan and he is an idiot. You now find out 2 days before closing that uncle Bob can't get the loan done and you are not going to earn a comission. This shouldn't be happening!
Be proactive, this can be prevented! Demand that your lenders provide the best service possible and if you know they can't, it is time to find someone else. Lenders are not all made the same; it's the ones like Billy Bob that give us all a bad name. Do your research, ask your friends and ask potential lenders those tough questions that are vital to the success of YOUR business.
I have always demanded that my lenders be professional and give the best service. But the most important of all is to be honest and knowledgeable.